I’m not talking Rice-A-Roni here, the San Francisco treat I’m referring to is IT’S-IT Ice Cream. When I was a kid we’d often pass the IT’S-IT factory perched on the edge of Highway 101 near the San Francisco airport. I would beg my parents to stop, but alas, it never happened. I still threaten to stop…perhaps some things are best left as a mystery. So, to satiate my desires I hop into the nearest Draeger’s and pick up a box.
The Original IT’S-IT Ice Cream Treat, once named the official food of San Francisco, started in 1928 and has since become a legend. The recipe has never changed; a scoop of vanilla ice cream sandwiched between two oatmeal cookies then dunked in dark chocolate.
I don’t care how old you are, you’re never too old to beg for one of these.
9 responses so far ↓
1 travelnooks // Apr 2, 2008 at 8:37 pm
I love a good ice cream sandwich! That looks really good!
2 Andrew // Apr 2, 2008 at 9:53 pm
Lovely post.
3 redman // Apr 3, 2008 at 6:10 am
I love these things! having moved to seattle a year ago this reminds me of one more thing I miss about the bay area
4 Denise // Apr 3, 2008 at 8:33 pm
I grew up in the Bay Area and this was one of my faves! A nice memory! I wish they would expand them for non-dairy eaters….miss the Yum - Yum of the ol’dayz!
5 Nicole // Apr 4, 2008 at 7:42 am
I remember driving past the factory when I was a kid, too! I always loved these things but hadn’t had one for years. I bought a box at the store last time I was home visiting and sadly didn’t like them as much as I had remembered. Strange how tastes change!
6 Chris & Ron // Apr 4, 2008 at 9:48 am
We look forward to your Foodista Blog everyday. The “IT’S-IT” story is another example of why. Our love of food, photography and words are satisfied by your delightful mastery of all three.
Can’t wait for the next one!
7 Rosebud // Apr 4, 2008 at 10:17 am
Yum!! Will definitely pick up a box next time in the Bay Area. They look marvelicious!! Great photo, too.
8 Scoopalicious // Apr 7, 2008 at 9:17 am
oh, yum! wish i were in san fran to try this out!
9 Andrew // Apr 25, 2008 at 1:15 am
I finally found It’s It’s in LA (Silver Lake) last week, only the original flavor, no mint or coffee. It seems that they sometimes turn up at random Safeway/Vons stores…check the one on Alvarado north of Sunset, after you stop at the curbside Taco Zone truck for a super-cheesy — and pretty greasy — buche quesillada.
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