What's Going On At Foodista

Our regular readers have gotten used to a steady stream of photos and commentary on cooking, dining, and generally all things food. However, until now we've been pretty quiet about exactly what Foodista.com will be at launch. Though I'm not quite ready to share everything we're cooking up, I thought I'd give you a taste...ok, ok, I'll stop with the food metaphors (one of the downsides of working in this space is that you find yourself and others constantly doing that)!

So what are we up to? Well, nothing short of revolutionizing the way people find, discover, contribute and share food and cooking knowledge. I know that sounds big, but so is food...everyone eats, most people cook. And yet, there is still so much fun stuff left to do by combining technology and food information. So with that goal, we moved to Seattle, started Foodista in my house in West Seattle and got cranking on solving a bunch of hard problems. Why Seattle? Here are a few of many reasons:

1. It's a great food town with fantastic restaurants and Pike Place Market,
2. has hordes of tech folks, at giants like Microsoft, Amazon.com and numerous startups; and
3. is home to other leading food websites, including Orangette, AllRecipes, and Recipezaar.

So far it's going great. We're really enjoying reconnecting with old friends and the city itself. For me, it's a dream come true after 20 years at a number of large companies and 4 startups, I'm super excited to be doing my own. I especially like the bootstrap approach (an interesting local perspective on that) and everything that comes with it ... including working at home. Just to get a bit of variety, we recently we joined Giraffe Labs, a great group of entrepreneurs in a funky space down near Pioneer Square.

So keep an eye out for new developments and share your thoughts on the blog. Meanwhile, we'll be working away like Julia Child did to create her revolutionary Mastering the Art of French Cooking, I just hope it doesn't take us ten years!