Filtering For Good

We Americans have an unhealthy relationship with water. Bottled water, that is. We think we're being healthy and sporty by carrying our fancy little bottles of mountain-spring-flown-in-from-France water around, but in actuality we're harming our planet.

Bottle by bottle.

While at the Sundance Film Festival we stumbled upon a fun little watering hole. Nope, not a bar (although we did hit those too!), but one sponsored by Brita and Nalgene. The two companies have teamed up to create the FilterForGood campaign: a pledge we can all take to reduce our bottled water waste.

How much are we contributing to our landfill waste in plastic bottles alone? According to FilterForGood, "Enough to travel from Earth to the Moon and back 10 times if laid end to end." And, folks, that's just us Americans! We can do better. If you still need more reason to give up the bottle, watch the documentary Flow. Bet you'll no longer leave the water running while you brush your teeth.

Take the pledge today to refill your reusable bottle! We did...

After taking the pledge, conscientious consumers fill up their complimentary Nalgene bottles at the Brita water bar.