Christopher Kimball threw down the proverbial glove and issued a “Wiki vs. Test Kitchen Challenge” on October 15th. I publicly accepted within hours, but after 3 weeks, we still haven’t heard back. I left blog comments, @tweets, and submitted a private message via Cook’s Illustrated. I’ve seen no additional announcements, and though others accepted publicly, none came from a Wiki. Further, it’s clear that his post was in response to The New York Times and TIME Magazine articles about recipe Wikis that featured Foodista and quote both of us.

Dueling Pistols image courtesy of Nfutvol

Though the idea of this challenge seems to have fallen by the wayside, the resulting discussion has been fascinating. I’ve observed a lot of confusion about how the Web works and what a Wiki is vs. a blog, a search engine, or other types of web technologies. This is the first in a series of posts where I will share some of what I’ve learned from 13 years of building large scale websites and a prior career in cooking.

So what exactly is a Wiki? Well, the whole concept is less than 10 years old and there are a number of definitions, but they all share these elements:

• Is accessed via a Web browser
• Facilitates easy creation and publishing of web pages
• Enables large numbers of people to edit the SAME page
• Links between pages
• Reports on who edited what pages and when

Print has been a medium used to convey knowledge for thousands of years, including recipes. Indeed, some of the earliest surviving cookbooks date back to the Romans, including De re coquinaria, from circa the 4th century. Gutenberg later used technology to create a new medium: mechanical printing. Replacing legions of scribe monks, his press had a major impact on the business of the printed word when it massively reduced the cost of each additional copy produced. Cookbooks quickly grew to be a significant part of the overall printing industry. Over time, more mechanization continued to lower costs to the point where hundreds of pages can be had for pennies.

Still, printing has a number of limitations relative to a Wiki. Here are a few points of comparison:

Print

• Cannot be changed once produced
• Expensive:
  • Additional cost to every copy
  • Cost increasing, especially when considering the environmental impact
• Slow to produce and distribute
• Invisible editorial process
• Disconnected, getting more information/context is difficult

Wikis

• Pages are continuously improved
• Inexpensive and getting cheaper, cost of each copy is close to zero
• Fast to produce, publishing is instant
• Open and transparent editorial process
• Connected, more detail is just a click away

This is not meant to be an attack on print, in fact I have a large and treasured cookbook collection. However, I feel it is also important to point out some of cost/benefit issues missing from the debate.

Upcoming Post: Quality and Accuracy in Wikis

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