A class-action lawsuit that charged fast-food restaurant Taco Bell with serving just 35 percent beef in its taco filling was withdrawn by the Alabama-based law firm that filed it.
Beasley Allen, based out of Montgomery, Alabama, withdrew the class-action lawsuit after the company made changes to its marketing and product disclosure. Taco Bell CEO Greg Creed said the company spent between $3 and $4 million to counter the allegations in the lawsuit. He added that the company did not pay any money or change any of its products or advertising.
"This sets the record straight about the high quality of our seasoned beef and the integrity of our advertising," Creed said in an interview with the AP. "We took great exception to the false claims made about our seasoned beef and wish the attorneys had contacted us before filing and publicizing a lawsuit that disparaged our brand."
After the lawsuit was filed, Taco Bell purchased advertisements in major U.S. newspapers and launched a YouTube campaign to counteract the negative publicity.
Photo by theimpulsebuy
Related Articles
- Quick and Easy Taco Seasoning
- Sorry, Taco Bell!
- Copycat Recipe: Healthy Taco Bell Mexican Pizza
- In-N-Out Burger Named Best Burger Chain in Consumer Reports Study
- Taco Bell Creates Nacho Cheese Doritos Shells
- Five Guys Tops America’s Favorite Fast Food
- Calorie Count To Be Listed in Restaurant Menus
- Deer Breaks Into Georgia Taco Mac
- Del Taco Partners with Reel Steel for New Promotion
- Potato, zucchini, red bell pepper, with bacon and herbs baked in a pot.
Related Recipes
- Potato, zucchini, red bell pepper, with bacon and herbs baked in a pot.
- Philadelphia Cheesesteak Easy
- Vegan spicy sautéed mushrooms in 10 minutes.
- Buckwheat and pork soup
- Turkey soup with tomatoes and herbs.
- Pumpkin Crème Soup with Shrimp, Cream Cheese and Basil
- Beef Cutlets Easy
- Tri-Color Pepper Pita Pizza With Armenian Basturma
- Why I Decided To Make Indian Spiced Tri-Tip Tacos With Tangy Tomato Sauce
- Fried tortillas with beef
Categories:
Foodista on Facebook
Subscribe!
Get our weekly newsletter, which features recipe ideas and inspiration, or get a daily feed of the most popular stories on Foodista.
Add comment