Light Up Cereal Boxes

April 27, 2011

Prepare yourselves, the future is now. Have you ever thought, "I wish the cereal boxes on the shelves of my local supermarket would light up so they catch my eye?" That's what I thought; everybody wants that. Using a technology called eCoupled, cereal boxes complete with these electronics can be charged wirelessly from, in this case, the supermarket shelf. Lots of potential e-waste here and all to attract your eye to the brands, but the technology itself is awesome. Check out the video above.

Photo from MNN.