Kellogg's to Offer Gluten Free Rice Krispies Cereal

May 3, 2011

The sounds of childhood - there's nothing quite like that snap crackle & pop as you drown your Rice Krispies in milk. Unfortunately for those who are gluten-intolerant, Kellogg's Rice Krispies contain barley malt as a flavor enhancer, landing the cereal securely on the gluten-free no-fly list.

Kellogg's Gluten Free Rice Krispies

However, according to Kellogg's, gluten free Rice Krispies will be available in June 2011: "After hearing from so many gluten-free families out there, we're happy to bring you NEW Kellogg's® Rice Krispies® Gluten Free cereal, made with brown rice. It'll be available in June, so be sure to ask your local supermarket to stock up!"

Interestingly, instead of following suit after General Mills', who reformulated all of their Corn and Rice-based Chex Cereals to be gluten free, Kellogg's has chosen to keep the traditional Rice Krispies recipe the same (laden with barley malt and all) and simply offer a new gluten free, brown rice alternative. So careful folks, be sure to take an extra minute to read the packaging!

Nutritional Information:
Ingredients: Whole grain brown rice, sugar, contains 2% or less of salt, BHT for freshness.

Vitamins and Minerals: Iron, vitamin C (ascorbic acid), vitamin E (alpha tocopherol acetate), niacinamide, vitamin A palmitate, vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), vitamin B1 (thiamin hydrochloride), folic acid, vitamin D, vitamin B12

Image and image source from Kellogg's.

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