Have you ever heard of an idea that seems so brilliant, that you actually feel frustrated it isn't already widespread? MoGro is a mobile grocery truck, bringing fresh food to the food desert of New Mexico. Their philosophy:
Elimination of “food deserts” in New Mexico: that all communities have access to healthy, affordable, and sustainably sourced foods.
Mobil grocery trucks are a simple idea to a complex problem. How to bring a grocery store to an area that doesn't have enough population to convince a brick and mortar store to move in? Schedule a stop! MoGrow bring frozen and fresh produce twice a week to the delivery areas. According to the MoGro site, the community support has even surpassed their expectations.
Hopefully, this is the start of a new trend. Mobile farmer's markets, anyone? According to a 2009 Study by the USDA, 2.9 million Americans do not have access to a car and live more than a mile from a grocery store. Keeping in mind that no ONE store needs to feed everyone, smaller delivery systems would certainly work.
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Comments
May 17, 2011
What a great idea, while we have several regular stores in my small town nothing carries much in the way of organic. I could see a small mobile store front carring organic and natural food stuffs for a growning legion of cook and families that want to eat in a healthy manner.
May 17, 2011
www.farmtofamilyonline.com