May 26, 2011
The queen of homemaking and media maven Martha Stewart has released an iPad application featuring 100 cocktail recipes and 25 bar snacks. There are five themed bundles that can be purchased for $0.99 each, such as Martha's Classics, featuring a Bloody Mary and Artichoke-Parmesan Crostini, and Summer Coolers with Plum and Pineapple Sangria and Chili-Dusted Fruit. The app also has how-to videos and direct links to purchase barware from Martha Stewart Collection at Macy's.
Do you think this a useful app or a way to drive sales at Macy's?
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Comments
May 26, 2011
I tend to think this is mainly to drive sales to Macy's, but I'm intrigued by Martha's cocktail recipes. She hasn't let me down with any of her recipes yet!