June 1, 2011
This ad for the Tramontina Starflon pan enlists an Apple iPad to simulate how easy it is to prepare goodies like bacon, pancakes and eggs on the nonstick cookware. In the interactive ad, an iPad app simulates the pan's surface; users can select from three breakfast foods to prepare and tilt the iPad just as they would a real pan.
The Tramontina Starflon iPad ad was placed in the digital magazine Epoca. The creative team behind the interactive ad includes chief creative officer Roberto Callage, creative director Grace Meurer, and art directors Daniel Simon, Joao Pedro Vargas and Guilherme Possobon. Does this ad make you hungry for breakfast?
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