Fresh Moves is a mobile produce market that hopes to offer access to fresh food in the "food deserts" of Chicago. A food desert is an area without access to grocery stores with fresh food. Often times people who live in them must subsist on pre-packaged foods loaded with fats and sugars. This map shows the locations of food deserts across the country.
Chicago has a number of food deserts and limited funding to combat them. That's where the idea behind Fresh Moves comes in. The bus will move around to different, underserved neighborhoods and offer fresh, healthy food options to residents.
In the most moving scene of the above movie, which occurs around the 9 minute mark, a teenager comes on board the bus and suggests that he has never actually eaten an apple. One of the staff members buys him an apple and watches as he tries it for the first time. I won't spoil the ending.
The movie is a reminder of how fortunate most of us are to enjoy access to healthy food choices. Do not take it for granted and support the mission of organizations like Fresh Moves. Because everyone deserves access to healthy food choices.
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Comments
June 3, 2011
I've never heard of food deserts before. It's quite shocking, not only that they exist in a wealthy country like the US, but also that there are just so many of them according to the map in the link above.
Thanks for sharing this video and story.