Watch out traditional fans of coupons, Groupon wants into your grocery stores. The online coupon giant, which recently announced plans to go public, will begin offering grocery store discounts with a pilot program in Springfield, MA. The company announced a partnership with Big Y supermarkets to offer consumers discounts in stores.
The deals will work like traditional Groupon deals. Customers will receive offers in their inbox and will have the option to buy them. Unlike traditional Groupons, though, the deals will be sent to their Big Y loyalty cards to be swiped at checkout. That way, there is no need to print the deal and the savings will automatically appear with just the swipe of a card. If successful, Groupon plans to expand the program into other supermarkets as well.
There are 57 Big Y stores in Massachusetts and Connecticut.