Shameless Use of Farmers' Markets by Quiznos

June 9, 2011

In time for summer, Quiznos has introduced a new salad called the "Farmers' Market Salad." Does it have any actual sourcing from farmers' markets? Unclear, but unlikely. 

The chain announced the new salad in a press release, writing the salad brings "the fresh and delicious tastes of summer farmers’ markets to customers nationwide." Ahh, so farmers' markets inspired the flavor profiles in the salad, but where do the ingredients come from? 

And what is actually in these salads? Some ingredients I've never seen at any local market, including pumpkin seeds, mozzarella pearls and acai berries. Pumpkin seeds are definitely not in season and I've never seen acai at a farmers' market. 

Unfortunately, I believe the chain has used the name "Farmers' Market" because of the increasing popularity of the weekly gatherings and they have not actually supported farmers' markets at all.  I applaud them for offering what has to be a healthier option on their menu (than a hamburger, say) but am disgusted they would use the name "Farmers' Market" as a way to attract more customers. If I'm wrong, I invite Quiznos to let us know where these ingredients come from. 


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