In the history of poorly thought out PR promotions, this may go down as one of the worst. A KFC franchise in Utah wanted to do something to combat Type 1 diabetes, so they decided to donate a portion of sales from an item to the Juvenile Diabetes Research Foundation (JDRF). The item they picked? The 800-calorie Mega Jug of soda.
A poor choice and too bad because the franchise owner wanted to make a difference. The owner has a personal connection with Type 1 diabetes and wanted to help JDRF. The non-profit defended the action, saying that the promotion only occurred at one location. They also (correctly) reminded people that Type 1 diabetes is genetic and arises when the body attacks insulin producing cells. By comparison, Type 2 diabetes has been linked to obesity and poor diet.
Still, not the best PR move. At least KFC didn't run the promotion on the Double Down sandwich though.
- Fast Food Study Pays Participants to Eat Junk and Gain Weight
- John Goodman Plays Marriage Equality-Supporting Colonel Sanders in New Video
- Gwyneth Paltrow and Mario Batali Support the Lunchbox Fund
- Deen Brothers Support Million Meals Campaign
- Study Finds No Link Between Gluten and Diabetes Risk In Babies
- KFC Japan's Potato Chips are Available for a Finger Lickin' Limited Time
- KFC Philippines Offers Mac & Cheese Bites
- Inside the Nestle 60/40+ Market Testing Program
- Hugh Jackman Creates Charity Coffee Brand
- Study: Four Loko is Hazardous to Kids' Health