General Mills Launches Honey Nut Cheerios "America's Favorite Cereal" Campaign

June 28, 2011

Honey Nut Cheerios is "America's favorite cereal," according to General Mills' latest ad campaign. Seven separate ad agencies are collaborating for the nationwide campaign, which kicks off on July 4 and will include commercials, social media promotions and an initiative called the Billion O Giveaway.

Nielsen data confirms that Honey Nut Cheerios is the best-selling cereal in the U.S., so General Mills' claims aren't that far-fetched. A key component of the "America's Favorite Cereal" campaign will be "cereal celebration kits," which are essentially toolboxes that let fervent fans host and document breakfast-themed get-togethers with photos and video.

In an interview with The New York Times, Erin Mott, the marketing manager for Honey Nut Cheerios at General Mills' Big G division, explained the timing for the "America's Favorite Cereal" campaign. "We noticed that a lot of customers were talking about their passion for Honey Nut Cheerios. It felt like a good time to thank our fans."

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Comments

mark nilan's picture

Who is the genius that approved "more, more, more" as a soundtrack for honey nut cheerios? I have kids that now want to know who andrea true is. Really? A porn star for breakfast cereal? Are you serious? What was your second choice?

 




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