Domino's Times Square Billboard Shows Real-Time Customer Feedback

This Domino's Times Square billboard shows just how committed the pizza company is to paying attention to consumer feedback. The 4,630-square-foot billboard shows real-time feedback from the Domino's Tracker, an online feature that lets customers comment on their pizza, track its status, and see the employees who worked on the pizza at all stages of the order.

The Domino's Times Square billboard is part of an interactive campaign by Crispin Porter + Bogusky. Is it beneficial for Domino's to publicly share its successes and failures at providing better pizza, or should the company focus instead on publicizing the positives?