This Domino's Times Square billboard shows just how committed the pizza company is to paying attention to consumer feedback. The 4,630-square-foot billboard shows real-time feedback from the Domino's Tracker, an online feature that lets customers comment on their pizza, track its status, and see the employees who worked on the pizza at all stages of the order.
The Domino's Times Square billboard is part of an interactive campaign by Crispin Porter + Bogusky. Is it beneficial for Domino's to publicly share its successes and failures at providing better pizza, or should the company focus instead on publicizing the positives?
Image Sources:
Add comment
Related Articles
- McDonald's Reflective Billboard Casts a New Light on Outdoor Advertising
- Domino's Pizza CEO Balks at FDA Calorie-Posting Regulations
- Domino's Japan to Open Location on the Moon
- Fabio Viviani Now Selling Dominos Pizza
- Nick From Dude Foods Makes a Wisconsin 25-Cheese Pizza
- Mickey D's Humanizes Fast Food With "The A-Z of McDonald's"
- 5 Incredible Edible Billboards
- Does This Comforting Bob's Big Boy Campaign Cross the Line?
- 'Good Luck Charlie' Got Milk? Ads
- Nando's Continues Tasteless Dictator Ads
Related Recipes
- Jim Lahey's No Knead Pizza With Poached Pears, Gorgonzola and Onion Confit
- The Philosophers' Pizza
- Basil Lover's Pizza
- Ritk's Rhubarb Pizza
- Angie's Taco Deep Dish Pizza
- Michael's Gluten Free Cheese & Vegetable Pizza
- Jade's New York Style Pizza
- Oscar's Pizza Pie
- Chocolate Mint Brownie Squares
- Cornflakes Chocolate Marbled Squares
Categories:
Foodista on Facebook
Subscribe!
Get our weekly newsletter, which features recipe ideas and inspiration, or get a daily feed of the most popular stories on Foodista.
Comments
July 25, 2011
Foodista advertises GELL LIKE FETUSES TO EAT as a contest to win a thumb drive... SICKOS!!!!