The Svedka Walk of Shame Kit Embraces Debauchery

July 31, 2011

The Svedka Walk of Shame Kit aims to glorify the cheekily named practice of heading home early the next morning after a night of partying hard. "Svedka Vodka wants to turn the Walk of Shame into a badge of honor," said Marina Hahn, the chief marketing officer of Svedka.

The Svedka Walk of Shame Kit contains essentials to freshen up the next morning, including sunglasses (called "re-entry shades"), lip balm, a hair brush, dry shampoo, mints, cleansing wipes, a tote bag for high heels, deodorant, and a fake diamond earring that gives the owner an excuse to call her date without parting with a prized possession. Svedka even dubbed July 27 the National Walk of Shame Day. Is this ad campaign silly and misguided or clever and contemporary?

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