The Svedka Walk of Shame Kit aims to glorify the cheekily named practice of heading home early the next morning after a night of partying hard. "Svedka Vodka wants to turn the Walk of Shame into a badge of honor," said Marina Hahn, the chief marketing officer of Svedka.
The Svedka Walk of Shame Kit contains essentials to freshen up the next morning, including sunglasses (called "re-entry shades"), lip balm, a hair brush, dry shampoo, mints, cleansing wipes, a tote bag for high heels, deodorant, and a fake diamond earring that gives the owner an excuse to call her date without parting with a prized possession. Svedka even dubbed July 27 the National Walk of Shame Day. Is this ad campaign silly and misguided or clever and contemporary?
Image Sources:
Related Articles
- Kit Cafe is a Biodegradable Coffee Setting
- The JWoww Svedka Bot Girl Costume
- The WilliamsWarn Personal Brewery Turns You Into a Brewmaster
- Frozen Ghost Vodka is a Spooky Spirit
- Coca-Cola's Open Happiness Campaign Encourages You to Embrace
- Boston Bruins' $156,000 Bar Tab Puts the Dallas Mavericks' Bill to Shame
- Absolut Elyx Takes on Super-Premium Vodka Market
- The Hangar One Vodka Blimp Tour is an Alcoholic Airship Extravaganza
- CanBot Is A Beer Can That Walks To You
- 5 Vampire-Inspired Beverages
Related Recipes
Categories:
Foodista on Facebook
Subscribe!
Get our weekly newsletter, which features recipe ideas and inspiration, or get a daily feed of the most popular stories on Foodista.
Add comment