The Pico de Gap food truck is the latest venture to join the mobile dining phenomenon in the U.S. The baby-blue taco truck serves a menu created by Ryan Scott, a restaurateur and "Top Chef" Season 4 contestant, and will promote the Gap 1969 Fall denim collection.
If you purchase a pair of Gap jeans, you'll get two free tacos and a beverage, worth $1.69. All those who order at the Pico de Gap will get a $20 Gap coupon. The truck featured above is currently in San Francisco; follow @PicodeGapSF for up-to-date locations.