August 13, 2011
Vita Coco hasn't been completely honest about their product and they may be paying a hefty price as a result.
It was recently revealed that Vita Coco's coconut water is not as hydrating as they claim. Since then, the company is now facing a $5 million and class-action lawsuit. The lawsuit documents says, according to a witness, that the company was aware that the electrolytes in their coconut water is actually 35-82% lower than what the company has advertised.
Moral of the story? False advertising never ends well.
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Comments
August 15, 2011
That's a shame. I drank it all throughout my pregnancy when I got tired of plain old water. And, when it's hot and you're pregnant it's hard to stay hydrated!
August 14, 2011
In the islands where drinking water can be poisonous, I use coconut water to make ice in my rum cocktails.
August 14, 2011
that's too bad, I really like the original coconut water by Vitacoco. Of all the coconut water i feel this one is really naturally tasting. It's not too sweet