Vita Coco hasn't been completely honest about their product and they may be paying a hefty price as a result.
It was recently revealed that Vita Coco's coconut water is not as hydrating as they claim. Since then, the company is now facing a $5 million and class-action lawsuit. The lawsuit documents says, according to a witness, that the company was aware that the electrolytes in their coconut water is actually 35-82% lower than what the company has advertised.
Moral of the story? False advertising never ends well.