August 24, 2011
Heineken has teamed up with BT for its Heineken Hubs, 100 London pubs that have been especially chosen to serve up perfect pours of Heineken and free Wi-Fi. The Internet access at Heineken Hubs will also let drinkers access location-specific content, according to Springwise.
Heineken will add 200 more Heineken Hubs throughout the U.K. by 2013. "The Wi-Fi initiative will provide excellent exposire for Heineken among its key target audience and build greater affinity between the brand and its consumers," said Rick Lawrence, a marketing manager at Heineken UK.
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