Enrique Iglesias is partnering with up and coming rum company, ATLANTICO.
"I was introduced to ATLANTICO by friends in Miami, quickly became a fan, and followed its development over the last couple of years," the singer said. "I was recently introduced to its co-founders, Brandon Lieb and Aleco Azqueta, and was immediately drawn to their entrepreneurial spirit and passion for developing a world-class product. I am now delighted to be a partner in this top-quality rum."
Iglesias added that he enjoyed the rum because it reminded him of the islands.
"It's all about escape: the islands, sun, sand, water, relaxation. With ATLANTICO Rum's quality, there's an added classic Caribbean sophistication that I really relate to."
ATLANTICO rum has a suggested retail of $35 and is currently available in Florida, New York, California, Ohio, Tennessee, Washington D.C., and Maryland.