West died at Presbyterian Hospital in Dallas. His family plans to toss "Doritos chips in before they put the dirt over the urn" at his funeral service, ensuring he will be buried with his most famous legacy. In 1961, while working as the marketing vice president at Frito Lay, West was inspired by a stand in San Diego that was selling fried tortilla chips. Though his company was skeptical initially, West earned enough support to roll out the brand in Dallas.
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