If you enjoy eating out without being barraged by constant advertisements, prepare for that era to end. At least at McDonald's. The fast food giant announced the creation of their own "digital network of exclusive original content targeted at dine-in customers."
Content will be targeted at local communities and will consist of entertainment pods that rotate every hour. The programming will be rolled out slowly over the coming months but more than 800 stores throughout South and Central California will carry it initially. Reality TV producer Mark Burnett will provide some of the content for the restaurants.
Between 18 and 20 million people will be reached by the network, which has already been tested in Los Angeles, San Diego and Las Vegas. The programming will be visible to 70 percent of diners in the restaurants.
McDonald's hopes the programming will help lure more people into the restaurants. Currently, 70 percent of all customers are drive-in visitors.
Image Sources:
Related Articles
- 10 Bizarre McDonald's Branding Moves
- McDonald’s UK Shows Calorie Counts on Menus
- Mickey D's Humanizes Fast Food With "The A-Z of McDonald's"
- McDonald's Reflective Billboard Casts a New Light on Outdoor Advertising
- Guerrilla McDonald's California Poppy Ad is Illegal to Remove
- Infographic Shows Regional McDonald's Menu Items
- McDonald's Germany Pretzelnator is a Crowd-Sourced Combination Created by Fans
- Finnish Activists Kidnap Ronald McDonald
- Inside the McDonald's Hamburger University
- McDonald's France Adds Baguettes to Menu
Related Recipes
- Why I Decided To Make Indian Spiced Tri-Tip Tacos With Tangy Tomato Sauce
- Spicy Red Lentil Soup With Magic Potion
- Aarti’s Green Minty Curry Chicken
- Pulled Pork With Mango Bbq Sauce
- Peanut Butter and Apple Oatmeal Breakfast Bars
- Salmon Quinoa Risotto
- California Tri-Tip, Santa Maria Style
- California Rolls
- California Ceviche
- California Roll
Categories:
Foodista on Facebook
Subscribe!
Get our weekly newsletter, which features recipe ideas and inspiration, or get a daily feed of the most popular stories on Foodista.
Add comment