Busty Kohberg Rye Bread Benefits the Danish Cancer Society

October 29, 2011

This curvaceous Kohberg rye bread packaging is cheeky by design: part of its sales benefit the Danish Cancer Society. Kohberg is a sponsor of the organization's annual cancer-fighting event.

Kohberg commissioned design firm Envision to create the busty bread packaging. Do you think it will help raise awareness for breast cancer?

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