November 4, 2011
David Beckham is the new face of UK grocery store, Sainsbury's. Taking over for Jamie Oliver, Beckham is reportedly earning $8 million from the deal.
The soccer star said he wanted to join forces with Sainsbury's because of their commitment to providing kids with healthier food.
"I know the difference leading a healthier and more active life can make to kids and I have been really impressed with the long-term commitment that Sainsbury’s has made," Beckham said.
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