Spurred by redesigned restaurants and a focus on quality foods, Wendy's appears poised to flip spots with Burger King as the number 2 fast food burger chain. At the beginning of 2010, Burger King enjoyed roughly 13.3 percent of fast food sales while Wendy's trailed with 12.8 percent. That looks like it will change.
"We expect Wendy's to overtake privately-held Burger King for the number-two market-share position within the limited-service hamburger sector, perhaps as soon as this year," Mark Kalinowski, an analyst with Janney Capital Markets, wrote in his report.
Other fast food news:
- Wendy's Faces Enormous Identity Crisis
- Wendy's Japan Offers Lobster and Caviar Burger on Premium Menu
- Wendy's Japan Offers Crazy Sandwiches
- Wendy's Foie Gras Burger Ruffles Feathers
- Pincher's Crab Shack Sues Wendy's Over "You Can't Fake Fresh" Slogan
- Subway and Wendy's Plan to Beef Up Presence in China
- Bob's Burger Chain Uses Edible Packaging
- Burger King Chile's Cheesy Burger is Layered with Deep Fried Fromage
- Red Robin Launches "The People's Burger" Competition
- Rooster Combs Could Become Food Ingredient