Diddy Expands into Tequila Market

December 26, 2011

Sean "Diddy" Combs has found a lot of success with his Ciroc vodka brand, so the rapper and business man has decided to venture into the tequila market. 

"There isn't one particular tequila that I love and I've been spending a lot of time in Mexico," Diddy said. "So in the next year, you will probably see me going toe to toe with John Paul [Jones DeJoria], who owns Patron. I'll be challenging him to who makes the best, smoothest and most authentic tequila in the world."


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