Poor TV ratings have claimed an unlikely victim: The Martha Stewart Show. The Hallmark Channel announced it would stop producing the legendary domestic diva's flagship TV program when the current season ends in April. Poor ratings and high production costs appear to have done the show in.
Martha Stewart Living Omnimedia vowed to send the show out with a lavish finale. TV ratings agency Nielsen reported the show attracted just "225,000 viewers in 2011, and 41,000 viewers in the key demographic of females aged 25-54."
Hallmark representatives continue to negotiate with Stewart about potential other branding opportunities on the network.