10 Bizarre McDonald's Branding Moves

January 10, 2012

Gualtiero Marchesi Partnership

gualtiero marchesi

Chef Gualtiero Marchesi has three Michelin stars under his belt, and McDonald's recruited him to create a tiramisu dessert and two gourmet hamburgers for a seasonal promotion at McDonald's locations in Italy. One featured sweet-and-sour eggplant strips and salted ricotts, while the other contained bacon and salted spinach.

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