Coffee giant Starbucks unveiled its new, mild "blonde" roasts earlier this week. According to Starbucks internal research, nearly 40 percent of Americans actually prefer the tasteless...err... lighter taste of these types of blends. Now, Starbucks thinks it can finally compete with Dunkin' Donuts and McDonald's for those people. The chain estimates lighter coffees could one day constitute a billion dollar business for them.
Well, not all employees seem to think that. In fact, some were told they could be given a written warning for criticizing the new coffee. From Starbucks Gossip:
"We were told at a Regional Rally there are absolutely no Blonde jokes to be told around the coffee what so ever. It will be a written offense if so. This came right from the RD's [Regional Director] mouth to about 100 SM's [Store Manager] so communicate back to our stores at our own meetings.
It's like the time they told us we could not refer to Via as instant it must be called micro ground but then wrote instant on the packaging...great idea!"
Keep that to yourself and go drink some juice.
- Dunkin' Donuts App Lets You Buy a Buddy Coffee
- Alec Baldwin Calls Out Starbucks Employee on Twitter
- Limited Edition Starbucks Card Sells for More than $1,000
- Starbucks Attempts to Reduce Carbon Footprint with $1 Reusable Plastic Tumblers
- 3 High Calorie Holiday Drinks
- Seattle Woman Pledges to Eat Starbucks for One Year
- 7 Holiday Treats To Stay Away From
- Starbucks' Stainless Steel Gift Card is Worth $450
- Starbucks Testing a New Caramel Flan Latte
- Starbucks Rebrands Its European Stores