Weeks ago, Paula Deen announced that she's had Type 2 diabetes for the past three years, a story that captivated the food community and divided it into two fervent camps of Deen supporters and detractors. Yesterday, Huffington Post reporter Naughty But Nice Rob quoted an anonymous source close to the Food Network that indicated Deen has no plans to change her TV cooking until at least 2013:
"Before Paula's announcement the producers of her show, Gordon Elliott's Follow That Productions, had delivered enough shows to run until the end of 2012. None of the shows address her bombshell statement and none of the shows make any attempt to change the way she cooks, even though they obviously knew what was going on when she filmed them."
Another network insider added that Deen's representatives don't plan on re-editing the already-filmed shows or making any changes, saying, "As far as they're concerned, they have met their contractual obligation and have moved on." The insider says that the Food Network has hired a crisis PR company to figure out next steps, with or without Deen.
Paula Deen has become a Food Network icon for good reason. Her unabashed love of butter and penchant for cooking Southern comfort food inspires nostalgia in viewers, and she provides an endless buffet of rich culinary inspiration. Her warm, sunny personality and signature laugh make Deen even more lovable.
Perhaps that's why many fans rebelled after Deen announced on the "Today" show that she had Type 2 diabetes, has had it for three years, and was teaming up with Novo Nordisk for a website called Diabetes in a New Light. They felt cheated, lied to, led on. The pharmaceutical partnership made her son Bobby Deen's new Cooking Channel show, "Not My Mama's Meals," feel like an afterthought: why wasn't Deen cooking with her son?
Food bloggers have many reasons to follow this story and its fallout. Already, it's raised questions. Should comfort-food bloggers take up the charge many hoped Paula Deen would and focus on healthier versions of their favorite foods? Should healthy-food bloggers integrate "comfort" foods into their repertoire? Do food bloggers have an ethical responsibility as influencers to turn America on to healthier diets, or help them along in their quest to do so? Is there still room in the niche of abundance, excess and decadence, a la "Man v. Food"?
5 Ways Food Bloggers Can Respond
Here are a few ideas for food bloggers to respond to Paula Deen's Type 2 diabetes diagnosis.
- Experiment with healthy substitutes for classic foods. If you currently specialize in rich, decadent comfort foods, start a weekly series wherein you tackle one of your favorite recipes and make it healthier, more local or more homemade. Bloggers who focus on healthy eating can get in on the act as well by reworking a classic comfort food in a way that meshes with your dietary practices. Share these substitutes or new cooking techniques with your readers so they can try them at home.
- Let your readers learn with you. Embark on a mission to eat healthier and let your readers follow along as you learn to cook your favorite foods in a new way. Want to lose weight? Cut out sugar? Go vegan? Learn to read food labels? Adopt Meatless Monday in your household? Make bread from scratch? All of these options offer boundless opportunities for valuable content that engages your community.
- Keep food personalities accountable. Sure, not every TV personality wants to travel the world spreading the message of healthy eating as Jamie Oliver has done, but our ever-expanding waistlines in the U.S. -- not to mention new shows like "Fat Chef" -- allude to a larger problem. Deen is squandering a valuable opportunity to teach her millions of fans how to indulge wisely in foods they've probably grown up eating, and food bloggers have a voice to force the Food Network's hand.
- Emphasize moderation and offer substitutes with your recipes. Many food bloggers already proactively add healthy substitutions to their recipes to accommodate allergies, intolerances or other dietary needs. In a world where 25.8 million people suffer from diabetes, recipe bloggers should offer healthy options for readers to consider alongside standard recipes.
- Start conversations on food ethics and politics. The underlying current that runs through the Paula Deen diabetes controversy is that there isn't a right answer. We don't have an ironclad strategy to solve obesity and diabetes; there isn't a single way to change the country's eating habits. What we can do as bloggers is talk about these issues with our online communities, invite debates and differences of opinion, and let readers decide on their own where their beliefs lie.
What do you think about food bloggers' role in the ethics of diet and health, or how Paula Deen's diabetes diagnosis has divided the food community?
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