Coca-Cola, along with Ogilvy Argentina, used fan-driven tweets as a way to support the Argentinean national soccer team in the international soccer competition Copa America.
About two million hashtagged tweets were printed out and released as the national team walked out on the field. Words of encouragement floated through the air onto the field, giving fans a unique chance to deliver their messages to the team. This isn't the first time Coca-Cola and Ogilvy have given fans a unique experience: last year, they launched a campaign called Santa's Forgotten Letters.
- Coca-Cola's Open Happiness Campaign Encourages You to Embrace
- Coca-Cola 125th Anniversary Cans Inspire Nostalgia
- Natasha Harris' 2-Gallon-a-Day Coca-Cola Habit May Have Caused Death
- Coca-Cola India "eKOCool" Coolers Use Solar Energy to Chill Bottles and Charge Gadgets
- Coca-Cola Freestyle App Lets You Play Soda Mixologist
- Weird Wednesday: Chumlee's $11,500 Bar Bill, Fried Bubblegum and 126-Pound Cabbages
- Coca-Cola Sing for Me Vending Machine Spreads Cheer to Students
- Coca-Cola's Secret Coca Imports Beg Question: Why?
- The "La Bulle" Coca-Cola France Exhibit Imagines Drinking Habits in 2020
- Taylor Swift Signs a Deal with Diet Coke
- Coca-Cola Biscuits From Southern Biscuits Cookbook
- Chocolate Pretzel Cookies!!!
- Confetti Chicken
- Warm Confetti Potato Salad
- Confetti Quinoa With Nori, Sesame and Raw Cashews
- Confetti Meatloaf With Tomato Jam
- Almond Crunch & Chocolate Confetti Chiffon Cake
- Baby Shower Sugar Cookies
- Bridal Shower Cake