On April 2, Red Bull will launch its newest drink, Red Bull Total Zero. The energy drink boasts zero calories, no sugar and no carbs. In an effort to avoid comparisons to Red Bull Sugar Free, the company gave the new energy drink a twist of citrus flavor, combined with the classic Red Bull taste.
Red Bull Total Zero marks the drink and lifestyle brand's entry into the no-calorie drink category -- one already inhabited by competitor Monster. The beverage is the newest addition to the Red Bull family since its energy shot debuted in 2009. It's sure to grab the attention of Red Bull fans such as Daphne Guinness.