The Coca-Cola concept store in Rio de Janeiro on the Copacabana beach has recently installed a soda machine that dispenses Wi-Fi instead of the carbonated beverage.
The machine, conceived by Ogilvy outposts in Sao Paulo, Rio and Recife, is called the "Happiness Refill" and allows users to use the tap to fill up on 20 megabytes (referred to as data credits). The data allows you to access your Facebook and Twitter accounts, Coke FM radio and the weather forecast. This isn't the first time Coca-Cola has used its dispensers to give back: last year, the Coca-Cola vending machine gave donations to the Japanese Red Cross.
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