The Results are in From the First State of Food Blogging Survey

April 3, 2012

In February of this year, Foodista and Zephyr Adventures, organizers of the International Food Blogger Conference, conducted a State of Food Blogging Survey. The survey, inspired by the State of the Blogosphere conducted annually by Technorati, was to learn more about food bloggers: who they are, what motivates them, why they blog, how they use social media and ad networks, and how they measure success. 694 food bloggers completed a 30-question online survey. The respondents were primarily Citizen Bloggers (79%) with a small minority of Entrepreneurial Bloggers promoting their own company (17%) and the remainder connected to corporations (4%). A summary of the overall findings follows:

  • -The prototypical food blogger is a married woman in her 30s - 40s living in the United States
  • -She most likely comes to the food blogging world with some relevant food, marketing, or writing background.
  • -A large population of bloggers is looking to capitalize on their blogs by becoming more involved in the food world professionally.
  • -Almost all food bloggers judge their success based on the personal satisfaction they achieve. Very few judge this based on revenue earned.
  • -The time spent posting, using social media, and reading other food blogs has increased dramatically for most food bloggers since they first began blogging.
  • -The subject of “recipes” is by far the most common topic covered by food blogs, with 89% of blogs addressing this.
  • -Twitter is more important than Facebook in terms of usage by food bloggers and is becoming even more important.
  • -75% of food bloggers do not make any money at all from their food blog and another 19.5% make less than $200 per month.
  • -82% of food bloggers have not attended a food blogger conference.

Read the full report here.