Starbucks Rebrands Its European Stores

April 6, 2012

Starbucks Coffee is rebranding its European stores to appeal to coffee drinkers in France. In an attempt to make the company seem more personal, the brand is remaking stores throughout Europe to make them seem more cozy.

The campaign has started with stores in Paris, Amsterdam and London and features classic European design with detailed ornaments and luxurious couches. This is just another way Starbucks is attempting worldwide domination; recently, the company expanded into China.

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