Jamie Oliver is launching a new line of appliances with Philips. The line is meant to help people who aren't great in the kitchen easily learn a few culinary skills. The collection goes hand-in-hand with Oliver's upcoming show, Jamie Oliver's 15 Minute Meals.
"Working on the range has given me a massive buzz," Oliver said in a statement. "I really wanted to create useful, powerful and reliable products with a focus on simplicity, brilliant performance and beautiful design -- which I think we've achieved."
Oliver's Philips appliances includes a hand blender, a stationary blender, a steamer and a food processor. They will be making their official debut at IFA but are already available online.