Lady Gaga's sudden weight loss is said to have inspired the Mother Monster to create her own water brand. According to a source via New York Daily News Confidenti@l, "“Gaga has been at the center of a lot of attention over her weight increase. Losing her weight in such a short time and launching a healthy water drink may be part of a plan."
The drink brand is expected to launch shortly as her team finishes the marketing campaign. Another celebrity-created water brand recently launched their own version of lip balms.