Pizza Hut Canada, in collaboration with advertising agency Grip Limited, have managed to ensnare Facebook fans' attention with their Pizza Hut Perfume. The limited edition product was originally a Facebook post to interact with fans by asking for the name for an "imaginary scent inspired by the smell of a box of Pizza Hut pizza being opened." But much like Torani and their Chicken 'n Waffle prank, the audience's response was largely enthusiastic.
The brand then used this to help commemorate Pizza Hut Canada reaching 100,000 fans on Facebook, and announced the first 100 people to message them would receive a bottle of the scent in December.
There are currently no plans though to distribute or sell the perfume.