McDonalds Goes Eco Friendly With Certified Sustainable Fish Sandwich

January 24, 2013

Over 20,000 McDonalds worldwide will soon be selling only fish that has been verified by the Marine Stewardship Council as sustainable. 

The Fillet-O-Fish, and new Fish Bites will be sold in boxes that have the blue Eco-label from the Marine Stewardship Council. The sustainable fish is wild-caught Alaskan pollack. 

As one of the world's largest fish buyers, McDonalds sells hundreds of millions of the Fillet-O-Fish sandwiches each year. 

What do you think? Will this make you choose McDonalds for a quick lunch? Do you believe they are going to continue to serve only sustainable fish? Share your thoughts in the comments below. 

According to the comments on McDonald's Facebook page after they made the announcement, readers are not falling for it. Comments range from a simple cry of Bull___, to an elaborate commentary about the nature of advertising and not being fooled for a moment. 

 

 

The full press release from the Marine Stewardship Council, after the jump.

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Comments

Nice and Veggie's picture

McDonalds can't ever become eco-friendly unless they change all their system of production and stop selling meat. 97% of the soy in the world goes to feed cattle and the carbon footprint generated by animal farming just makes it unviable.

Nice and Veggie's picture

McDonalds can't ever become eco-friendly unless they change all their system of production and stop selling meat. 97% of the soy in the world goes to feed cattle and the carbon footprint generated by animal farming just makes it unviable.

Nice and Veggie's picture

Correciton: 97% according to the UN report of 2006 - is used for animal feed (all livestock)

 




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