Fun Survey Results For National Coffee Day

September 29, 2012

If romancing the coffee bean is your first thought of the day, you aren't alone. Nescafe Mememto has shared the results of a recent survey that may shock you: 


The Coffee Shop Crunch:

Americans who consume specialty coffee drinks are spending, on average, over $400 a year on their foamy creations- or the cost of a 6-night Caribbean cruise.  The bigger question is, what other costs are coffee drinkers unknowingly incurring while at the mercy of baristas?


·         Living Large:  92% of specialty coffee drinkers feel that beverages at coffee shops are overpriced.

·         Beware the Barista: 1 in 3 specialty coffee drinkers have gotten an eye roll from a barista just for making a special request in their order.  Is this really how you want to start your day? 

·         How Sweet It Is?2 out of 5 coffee drinkers incorrectly think that a cupcake has more calories than their specialty cafĂ© drink.

·         Not-So-Speedy Service: On average, specialty coffee drinkers are spending 7 minutes per day in line waiting for their drinks – or 2,555 minutes per year. That’s almost 2 entire days each year spent looking at the back of a stranger’s head!

·         Give him a break!  With his radio show, American Idol, E! News hosting gig and running the world (we think), Ryan Seacrest is the most deserving of a coffee break in the eyes of caffeinated Americans.  Raising a small army at home earned Brad Pitt second place.



Check out Nescafe Memento on their Facebook page and let them know how much you love your daily cuppa. 

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kathy Woodrow's picture

That was a shocking survey. I was surprised. I also happened to come across a Very Fun Survey With A Surprise At The End! :)
Trust Me, This Survey Will Make Your Day.

Survey Link:

During the survey, scroll down to the very bottom of the page and 'skip' all the offers.
On the final page, you will receive a "survey thank you message" letting you know that you
have successfully completed the survey. This Is When You can Really Get Ready For A Surprise!
I won't ruin it by telling you what it is. Have Fun :)