FRIDAY, Aug. 27
Location: Hotel Monaco
Registration and Evening Party: 5:00pm – 8pm
- Featured speech by Morgan Spurlock, Academy Award Nominee for his documentary Super Size Me, moderated by Warren Etheredge, founder of The Warren Report
- Welcome Address from Foodista.com CEO Barnaby Dorfman and Zephyr CEO Allan Wright
- Wines from Walla Walla Wine Alliance, Rodney Strong Vineyards, and Jordan Winery, Chateau Ste Michelle
- Beer from Widmer Brothers Brewing Co.
- Booths featuring our food sponsors: POM Wonderful, California Vegetables, Rishi Tea, and the National Peanut Board, Alaska Seafood, Washington State Beef Commission, Snake River Farms, American Lamb Board, Olive Oil from Spain, Tonnino Tuna, Beecher’s Handmade Cheese
- The Egg Safety Center
- A book vending and signing area set up by Readers to Eaters
- Modernist Cuisine
- Oysters from Taylor Shellfish
- Chef Lisa Dupar of Pomegranate Bistro and Lisa Dupar Catering
- Chef Jason Wilson of Crush (2006 Food & Wine Top Ten New Chefs winner)
- Urbanspoon will host wine and appetizers at Seattle’s Purple Café. Check out our Optional Activities page for details!
SATURDAY, Aug. 28
Location: Theo Chocolate
- Continental breakfast provided by Bakery Nouveau, PCC Natural Markets, and Driscoll’s Berries
- Coffee from Caffé Vita
Session 1: 8:30am – 9:45am
Writing: The Art of Recipe Writing
- Amy Sherman (moderator), food writer and recipe developer. Author of Williams-Sonoma New Flavors for Appetizers: Classic Recipes Redefined and the blog Cooking with Amy
- Dianne Jacob, best-selling author of “Will Write for Food.“
- Kristine Kidd, cookbook author, blogger, and former food editor at Bon Appétit
This session will cover the fundamentals of recipe writing such as editing, recipe development, style sheets, developing a voice, headnotes, etc.
Session 2: 10am – 11:15am
Technology: Search Engine Optimization (SEO), Building Traffic, and Social Media
- Blog Traffic – Joy Victory, WordPress.com Editorial Czar
- SEO – Barnaby Dorfman, Foodista.com CEO
- Building Traffic and Restaurant Blogging- Mani Dhillon, UrbanSpoon.com General Manager
Session 3: 11:30am – 12:45pm
Writing: Writing With All Five Senses
Taught by Kathleen Flinn, writing teacher and best-selling author, “The Sharper Your Knife, the Less You Cry.” This session is based on Kathleen’s sold-out course that she teaches at Richard Hugo House in Seattle.
- Most writers rely too heavily on visuals, and food writers are notorious for using cliches. The goal in this session is to get people to recognize both of these issues, then stretch their writing beyond that. This is an interactive session where the instructor will give each person a food item (such as a lemon) and guide them through a series of writing exercises.
Lunch: 1pm – 2:45pm
Food and Wine Live Blogging Lunch
Wines provided by Walla Walla Wine Alliance
Food prepared by:
- Chef Daisley Gordon of Campagne
- Chef Shannon Galusha of Bastille Cafe and Bar
- Chef Jason Stratton of Spinasse
- Chef John Howie of Seastar Restaurant, John Howie Steak, and Sport Restaurant and Bar
- Chef Kaili McIntyre of Wheatless in Seattle
An interactive lunch where bloggers will taste, review, blog and/or tweet about food and wine pairings from top chefs and winemakers. Each chef and winemaker will briefly give an explanation about their food/wine and answer questions, giving bloggers the opportunity to record their learnings. Stations will be set up allowing chefs, winemakers and conference participants the opportunity to interact in smaller group settings.
Session 4: 3pm – 4:15 pm
Writing/Technology: Law & Ethics of Food Blogging – Moderated by Barnaby Dorfman
In this session we will discuss the new FTC laws & blogger disclosure, recipes and copyright law, and blogging etiquette.
- Robin Goldstein, IP attorney, author and food/wine blogger
- Robert Schroeder, Director of the FTC’s Northwest Regional Office in Seattle
- Barnaby Dorfman, CEO of Foodista.com
Session 5: 4:30pm – 5:30pm
Food: From the Source: People Who Will Change The Way You Think About Food
- Jack Czarnecki, Oregon White Truffle Oil
- Debra Music, Theo Chocolate
- Andrew Stout, CEO/Founder of Full Circle Farm
Winemaker’s Dinner with James Oseland, Editor-in-Chief of Saveur, keynote: 7:00pm – 9:00pm
- Ethan Stowell (one of Food & Wine’s Best New Chefs, multi-James Beard Award nominee)
- Tamara Murphy (one of Food & Wine’s Best New Chefs, James Beard Award winner)
- Holly Smith (Winner of the 2008 James Beard Foundation Award for Best Chef in the Northwest)
- Dana Tough and Brian McCracken (whose restaurant, Spur, was featured in Food & Wine magazine’s coveted Go List of “the most outstanding, must-visit restaurants in the world”)
- Jeff Mall and Josh Silvers (both widely acclaimed chefs at Zin Restaurant and Syrah Bistro in California)
- Chef Kaili McIntyre (of Wheatless in Seattle)
Session 6: 8:30am – 9:30am
Writing: Food Blogging For Specialized Diets
- Shauna James Ahern, author of the blog Gluten-Free Girl and the book Gluten-Free Girl: How I Found the Food That Loves Me Back…And How You Can Too
- Alex Jamieson, author of Living Vegan for Dummies and The Great American Detox Diet
Session 7: 9:35am – 10:50am
Technology, Food & Writing: Modernist Cuisine: The Art and Science of Cooking
This exciting session will be led by Dr. Nathan Myhrvold, CEO and found of Intellectual Ventures, a firm dedicated to creating and investing in inventions. Dr. Myhrvold is author of the soon-to-be-published multi-volume food and cooking book Modernist Cuisine: The Art and Science of Cooking.
Session 8: 11:00am – 12:15pm
Food Photography: Digital Photography
Taught by Penny De Los Santos, award-winning documentary photographer who has spent the past several years documenting food culture around the world. Penny is a senior contributing photographer for Saveur Magazine, a contributing photographer for National Geographic and Martha Stewart Living and has photographed for numerous publishing companies and cookbooks including the nationally acclaimed book “Asian Dumplings” by Andrea Nguyen. Penny will give lessons on creating the perfect shot, how to edit, tricks to use at home, and more.
Lunch: 12:30pm – 2:30pm Gourmet Food Trucks of the Pacific Northwest, including Skillet, El Camion, Rolling Fire, Anita’s Crepes, Dante’s Inferno Dogs, Hallava Falafel, Kaosamai, and Molly Moon’s Ice Cream and local beer selections from Pike Brewing Co.
- Interactive Lunch Activity: Technology Scavenger Hunt with Warren Etheredge
A small set of fun tasks will be given for attendees to complete during the 2-hour lunch. This is a great way for attendees to practice what they’ve learned so far and to connect with the chefs and beverage providers.
Session 9: 2:45pm – 4:00pm
Writing: Pitch to Publish
- Victoria von Biel, Executive Editor of Bon Appétit
- Kirsty Melville, President, Book Division at Andrews-McMeel
- Molly Wizenberg, Bon Appétit columnist, author of the blog, Orangette, and A Homemade Life: Stories and Recipes from My Kitchen Table.
Victoria and Kirsty will give insight into what they are looking for in a story, trends in publishing, and what they are discussing behind the scenes when selecting stories/books to feature. They’ll help you with creating your “elevator pitch” and how to get your story into print. Molly will give the author’s perspective in how to approach and pitch publications.
Closing remarks from Barnaby and Allan: 4:00pm – 4:15pm
Screening of Today’s Special accompanied by Indian bites: 4:30pm-7:00pm
An exclusive preview of Today’s Special, the festival award winning food film written by and starring Aasif Mandvi (The Daily Show, The Last Airbender) and Madhur Jaffrey, international film star and bestselling author of Indian cookbooks. About a young Manhattan chef who rediscovers his Indian heritage and passion for life through the enchanting art of his cuisine, the film will be accompanied by Indian-inspired bites. The filmmaker will be present for Q&A.