International Food Blogger Conference (IFBC)

Speakers

Friday Night

Opening Night Speaker

Morgan Spurlock’s debut film Super Size Me was a massive success and earned Spurlock a 2004 Academy Award® nomination for Best Documentary. Spurlock followed up with Where in the World Is Osama Bin Laden? (2008) and produced three seasons of the acclaimed television series 30 Days (FX Networks 2005-2008).
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As founder of The Warren Report, Warren Etheredge — America’s premier cultural conversationalist — curates and hosts over 200 events every year, a podcast and television series. The Warren Report promotes “slow culture” through commentary, outreach, events and education. He is the host of The High Bar, a television series that airs weekly on SCANtv. Warren has conducted over 1,500 interviews — in print, on camera, on stage — with a wide range of filmmakers, personalities and smarties including
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Saturday

Session 1: The Art of Recipe Writing

Amy Sherman is a San Francisco–based cookbook author, food writer and recipe developer. She launched the blog, Cooking with Amy, in June of 2003. Not long after it was chosen one of the top five food blogs by Forbes and also singled out by The Guardian (UK) as a top food blog. It has received over 2 million visits. On the blog she offers original recipes, reviews, commentary, news and culinary travel information.
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Dianne Jacob’s blog, Will Write for Food: Pithy Snippets about Food Writing, covers food writing trends and technique. She started it in 2009 as a way to update her book, Will Write for Food: The Complete Guide to Writing Cookbooks, Blogs, Articles, Memoir, and More, which will be re-released in its second edition in Summer 2010. She is also the co-author of the cookbook Grilled Pizzas & Piadinas, with chef Craig Priebe, and edits cookbooks for publishers.
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Kristine Kidd was Bon Appétit magazine’s Food Editor for 20 years, and it was her responsibility to fill its pages with the delicious, modern and reliable recipes the magazine is known for. She developed many recipes for Bon Appétit, wrote a monthly column, often created the cover dishes, and was the resident food trends expert. But her career in food began long before that.
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Session 2: Search Engine Optimization (SEO), Building Traffic and Social Media

Joy Victory is the Editorial Czar for WordPress.com, where she handpicks the best posts of the day for the homepage and the popular tag pages. She also manages a variety of editorial projects for WordPress. She previously worked for About.com and ABCNEWS.com, and just spent several sunny years living in Mexico City.
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Session 3: Writing With All 5 Senses

Kathleen Flinn is a Seattle-based journalist, food writer and sometimes teacher; her book The Sharper your Knife, the Less You Cry examines Paris’ renowned Le Cordon Bleu.

She presently serves as the chair of the Food Writers, Editors & Publishers section of the International Association of Culinary Professionals. She’s also a member of the American Society of Journalists & Authors, Society of Professional Journalists and the Author’s Guild.
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Session 4: Law & Ethics in Blogging

Robin Goldstein is a food and wine critic, consumer advocate, and behavioral law and economics scholar whose work focuses on blind tasting, perceptual bias, the placebo effect, and conflicts of interest in the evaluation of food and wine. He is the founder and editor-in-chief of Fearless Critic Media, a food and wine publishing house that was acquired by Workman Publishing in 2008, and the author of several books, including The Wine Trials; its sequel, The Wine Trials 2010; and The Beer Trials
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Robert Schroeder is Director of the Federal Trade Commission’s Northwest Regional Office in Seattle. He began his career as a staff attorney in the FTC’s Bureau of Consumer Protection in Washington DC in 1974, and was Assistant Director of the FTC’s former Boston Regional Office from 1983-1987 and Assistant Director of the Northwest Regional Office from 1987-2009.
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Session 5: Modernist Cuisine: The Art and Science of Cooking

Dr. Nathan Myhrvold is chief executive officer and a founder of Intellectual Ventures, a firm dedicated to creating and investing in inventions. In addition to stimulating the invention of others, Myhrvold is himself an active inventor, with nearly 250 patents issued or pending—including several related to food technology. Before founding his invention company, Dr. Myhrvold was the first chief technology officer at Microsoft.
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From the Source: People Who Will Change The Way You Think About Food

With his wife Wendy, Andrew Stout is the CEO and founder of Full Circle Farm, a leading organic produce and artisan food provider located in the picturesque Snoqualmie Valley. Full Circle Farm has received numerous accolades including King County’s Green Globe Award and selection as the first Salmon-Safe farm in Washington State.  In 2004, Andrew was named a “40 Under 40” business leader by the Puget Sound Business Journal.  He speaks frequently on topics related to organic farming and the business of farming.
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Jack Czarnecki, Founder of Oregon White Truffle Oil, is a noted wild mushroom cooking authority and award-winning cookbook author (James Beard Award – “A Cook’s Book of Mushrooms” – 1996). Jack Czarnecki moved from his native Reading, PA where he ran the family business, Joe’s, for 22 years. Jack and his wife, Heidi, moved to Oregon and
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Winemaker’s Dinner: Keynote Speaker

James Oseland has been the editor-in-chief of Saveur magazine since 2006. Prior to that, he was the magazine’s executive editor. He has also been an editor at Vogue, Organic Style, Sassy, and Mademoiselle. In 2006 his book, Cradle of Flavor: Home Cooking from the Spice Islands of Indonesia, Malaysia, and Singapore, was published and went on to win awards from the James Beard Foundation and the International Association of Culinary Professionals and was named one of the best books of that year by Time Asia, the New York Times, Good Morning America, the San Francisco Chronicle, the San Jose Mercury News, the Minneapolis Star-Tribune, and others.
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Sunday

Session 6: Food Blogging For Specialized Diets

Shauna James Ahern is the award-winning author of the blog Gluten-Free Girl and author of the book Gluten-Free Girl: How I Found the Food That Loves Me Back…And How You Can Too.

Alexandra Jamieson has been seen on Oprah, The Final Word, 30 Days and The National Health Test with Bryant Gumble. She was even featured in the award-winning documentary Super Size Me.In her two books, Living Vegan for Dummies (Wiley, 2009) and The Great American Detox Diet (Rodale, 2005), Alex offers remarkably sane – and tasty – advice on how to detox, live healthfully and feel fantastic. Her knowledge of nutrition has been artfully developed through years of both professional and self-study.
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Session 7: From the Source: People Who Will Change The Way You Think About Food (speakers TBD)

Session 8: Digital Food Photography

Penny De Los Santos is an award-winning documentary photographer who has spent the past several years documenting food culture around the world. She is a senior contributing photographer for Saveur Magazine, a contributing photographer for National Geographic and Martha Stewart Living and has photographed for numerous publishing companies and cookbooks.
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Session 9: Pitch to Publish

Victoria von Biel, Executive Editor of Bon Appétit, has helped shape the voice of the magazine since she joined as Managing Editor in 1997. Before coming to Bon Appétit, von Biel worked at a variety of magazines, including Vanity Fair and Parenting. She has studied cooking in both the United Kingdom and the United States and completed a post-graduate course in wine studies at the University of California, Los Angeles. She has appeared as a judge on the Food Network’s Iron Chef television program and speaks frequently about food and travel writing.
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Kirsty is the President of the book division at Kansas City-based Andrews McMeel Publishing. AMP publishes general nonfiction trade books, gift books and humor books, and now-thanks to Kirsty-has an award-winning cookbook program.
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Molly is a Seattle-based author and food blogger who started writing about food as a hobby to fill a career gap. Five years later, this hobby has become her career. She frequently writes on her award-winning blog, Orangette, is a Bon Appétit contributing writer and author of her best-selling book A Homemade Life: Stories and Recipes from My Kitchen Table
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