IFBC: The First and Best Food Blogger Conference!

Organized by Foodista.com and Zephyr Adventures, IFBC was the first-ever conference for food bloggers, first held in May of 2009. The series focuses on three themes: Food, Writing, and Technology. This event will feature high quality educational sessions, personal networking opportunities, and 95% of attendees say the IFBC has the best food and wine of any blogging conference!

Past conferences have featured engaging sessions by industry leading authors, chefs, bloggers and more. 

Join us this year in beautiful Santa Monica!

IFBC Bloggers Brunch Sunday 11/13 at Zengo!

zengo santa monica

Fantastic Santa Monica restaurant, Zengo, is hosting a complimentary blogger brunch for IFBC attendees on Sunday, November 13 from 11:30am to 3:00pm! Be sure to make reservations by emailing rnapoli@richardsandoval.com

395 Santa Monica Place
  betweenBroadway & Colorado
Santa Monica, CA 90401
Follow Zengo on Twitter: @ZengoSM

This special invitation is for IFBC bloggers only and is limited to the first 50 who register!

Design Your Own Foodie Shopping Experience with OpenSky!

missy lapine

We all may be foodies, but not all foodies are the same! Some of us may be baking and decorating the finest red velvet cake, while others may be perfecting their crunchiest vegan granola recipe. No matter what your taste buds prefer, shopping website OpenSky lets you design your own experience.

To help you shop, OpenSky recruited some of the best people in food, health, style, and design. Think food-centric people like Bobby Flay, Guy Fieri, Andrew Zimmern, and Padma Lakshmi. You can choose the people you care about most, then relax as they pick out surprising finds to match your taste.

And now, OpenSky is offering International Food Blogger Conference attendees a $10 credit to start shopping. Just click on this link to sign up.

You’ll also see a picture of Missy Lapine, also known as the Sneaky Chef. She’s an OpenSky curator, and she’s hosting a wine mixer with OpenSky at the conference at 5:15pm-6:30pm on Friday, November 11. Add it to your must-go list, have a glass, and say hello.

The first 100 people to arrive will win a prize from OpenSky, so get there early!!

IFBC SaMo Scholarships Available!

Due to the generosity of our fantastic sponsors, we are happy to announce a scholarship fund for the November 11-13 International Food Blogger Conference in Santa Monica. The scholarship is good for 50% off your registration fee ($175 off the $350 ticket price) and is open to any food blogger who can demonstrate financial need and a desire to attend the conference. To see the conference agenda, click here.

Scholarships are limited so please apply today by sending your answers to the following three questions to amitchell@foodista.com.

1. What is the name and URL of your blog?

2. Why do you want to attend the 2011 IFBC in Santa Monica?

3. What situation are you in that puts you in financial need (full-time student, new business owner, unemployed, etc) and if you receive the scholarship, will you be able to fund the remaining $175 and your travel and hotel costs?

Featured Speaker: Amelia Saltsman!

amelia saltsman

Amelia Saltsman is the author and publisher of the award-winning The Santa Monica Farmers’ Market Cookbook: Seasonal Foods, Simple Recipes, and Stories from the Market and Farm. A long-time champion of small family farms, farmers’ markets, and home cooking, Amelia brings her passion to print, web, radio, and public appearances. Her work has appeared in numerous publications, including Bon Appétit, Cooking Light, National Geographic Traveler, and the Los Angeles Times. She is a frequent guest on KCRW’s “Good Food with Evan Kleiman” and is a contributing editor to the annual food lover’s guide, Eat: Los Angeles. Amelia serves on the California Certified Farmers’ Markets Advisory Committee.

Described by Alice Waters as “an amazing resource,” The Santa Monica Farmers’ Market Cookbook is a self-published regional book that has gained national recognition. It was carried by Anthropologie stores across the country and is a perennial bestseller at such venues as the LA County Museum of Art, as well as local Barnes & Noble, Costco, and LAX stores. Now in its fourth printing, her book has become a beloved bible for market shoppers everywhere and has won several awards, including the Writers’ Digest Grand Prize for Self-Published books and a PubWest design award. Amelia is currently working on a series of seasonal E-Cookbooks.

Amelia is committed to raising the food literacy rate: knowing how, when, and where our food is grown and by whom; knowing how to cook a simple, healthy, and inexpensive meal; understanding the local and global impact our food choices have on our families and communities; and understanding our place in the cultural and historical food chain. All while having a good time.

Learn more about Amelia on her website www.ameliasaltsman.com

Follow Amelia on Twitter @ameliasaltsman

Featured Speaker: Tomer Chernia!

tomer chernia


We're pleased to announce Tomer Chernia as a speaker on our 'Marketing Your Brand' panel at IFBC Santa Monica!

Tomer Chernia works for Wildfire Interactive, helping brands create and execute interactive social media campaigns to attract, engage, and interact with users on Facebook. Wildfire's Social Media Marketing platform is used by some of the world’s largest brands, like Pepsi, Disney, Nestle, American Express, Unilever and Toyota and Facebook themselves. Wildfire is a 2x winner of the Facebook Fund, a TechCrunch Crunchies Award nominee, and was named one of the 250 best private companies in the world by 2010 AlwaysOn Global 250. Prior to joining Wildfire,Tomer spent time at Yahoo! helping key clients develop brand strategies to effectively leverage Yahoo!'s extensive search and display advertising capabilities. Tomer graduated from UC Berkeley with a major in Rhetoric (yes that is a real major!). When not working, you will find Tomer perusing local eateries trying to find something tasty and delicious.

Follow Wildfire on Twitter @wildfireapp

Find Wildfire on Facebook

Why You Should Attend IFBC

ifbc 2010

In 2009, there were no food blogger conferences to attend. Fast forward two years and now there are a handful worth considering. IFBC, the first to emerge in the food blogging world, is the perfect event for you if you want to:

penny de los santos

  • Spend three days in a culturally rich city
  • Meet others who share your passion for food, writing, and technology
  • Feel inspired and supported while learning the latest techniques and trends in food, photography, and media
  • Enhance your blog, your brand, or your business

ifbc 2010 attendees in session

IFBC stands apart from other blog conferences because of its focus on outstanding food and drink. Of course, we want to be engaged by the educational sessions and noteworthy speakers, including leaders like James Oseland of Saveur, documentarian Morgan Spurlock, Ruth Reichl, photographer Penny De Los Santos, and Victoria Von Biel. But at the heart of our drive in creating the conferences is the love of eating and drinking well, among friends. We want to taste the best local bites and sip the perfectly paired wines, beers, and cocktails. These conferences, unlike any others, value food and the culinary uniqueness of each new city.

live jazz band in new orleans

seafood sign in new orleans

seattle urban farm

seattle urban farm

skillet street food

skillet street food wagyu beef burger

dante serving inferno dogs

el camion taco

pike brewing company

pike brewery beer

chef plating food



To show you how delicious IFBC can be, take look back at IFBC in New Orleans this past August. Below is a peek at the menu from the Friday evening reception, featuring just 7 of the 20 best Big Easy chefs and restaurants:

bloggers taking photos of food

La Petite Grocery, Chef Justin Devillier
Chilled corn soup with hearts of palm
Pork cheeks with tomato jam

Ste. Marie, Chef Chris Foster
Spicy tuna tartare with avocado mousse, coriander, grilled country bread
Rabbit ragu with house-made pappardelle, parmesan

Sylvain, Chef Sean McCusker
Shaved brussels sprouts with apples, pecorino, hazelnuts
Chicken liver crostini with Maras Farm’s sprouts, dandelion gastrique

The Grill Room, Chef Drew Dzejak
Gluten free gulf shrimp dip
Gluten free Louisiana crab dip in endive

Shrimp & orzo
Crawfish etouffee

Sucre, Chef Tariq Hanna
Black truffle hazelnut macaroon ‘PoPs’
Local honeyed rice cream parfait

GW Fins, Chef Tenney Flynn
Gluten free bite sized chocolate bombes- white & dark chocolate mousse on a base
of flourless chocolate cake, covered in chocolate ganache


In addition, we provided a selection of excellent Abita beer and wines from Jordan Winery, Winebow, and Wines of Navarra.

attendees dining ifbc 2010

If you love food and the company of enthusiastic eaters, we hope to see you at IFBC in Santa Monica, California November 11-13!


Featured Speaker: Martha Holmberg!

martha holmberg

Martha Holmberg is a food editor, writer, and consultant to self-publishing authors. She is also the editorial director of Watershed Communications, a brand strategy firm that works with artisan food and drink companies. She is the former food editor of The Oregonian newspaper, the founder and editor of MIX magazine, and was the editor-in-chief of Fine Cooking magazine for 11 years.

She has two new cookbooks coming out in 2012 with Chronicle Books: “Crêpes” and “Modern Sauces.” Her first cookbook, Puff, was nominated in 2009 for a Julia Child First Book award by the IACP. She is a frequent contributor to Fine Cooking and other magazines, and a guest teacher and speaker at professional events, including The Greenbrier Food Writers Symposium. In 2008, Saveur magazine included her in its “Top 100.” She earned the Grand Diplôme from Ecole de Cuisine La Varenne in Paris, and currently lives in Portland, Oregon.

Follow Martha on Twitter @MarthaHolmberg

Featured Speaker: Ashley Koff!

ashley koff

We're delighted to have Ashley Koff as a featured speaker on our "Removing One Food and Finding Many Others" panel at IFBC Santa Monica!

Author of Mom Energy: A Simple Plan to Live Fully Charged (September, 2011), Ashley Koff R.D. maintains a private practice, regularly lectures, and works to educate healthcare professionals and the media in an effort to improve the quality of food choices for consumers. Koff regularly appears as a health and nutrition expert on national media outlets, including Dr. Oz, CBS’s The Early Show, Good Morning America Health, and The Doctors.

Follow Ashley on Twitter @ashleykoff
Find her on Facebook!
Learn more about Ashley on her site: http://www.ashleykoffrd.com/

Featured Speaker: Kathleen Flinn!

kat flinn

We could not be happier to have Kathleen Flinn as moderator of the 'Pitching Blog to Book and Magazine' session at IFBC Santa Monica!

Kathleen is a Seattle-based journalist, food writer and sometimes teacher; her first book The Sharper your Knife, the Less You Cry examines Paris’ renowned Le Cordon Bleu.

She presently serves as the chair of the Food Writers, Editors & Publishers section of the International Association of Culinary Professionals. She’s also a member of the American Society of Journalists & Authors, Society of Professional Journalists and the Author’s Guild.

Learn more about Kathleen's newest book: The Kitchen Counter Cooking School
Follow Kathleen on Twitter @KatFlinn
Learn more on her website: http://kathleenflinn.com/

Featured Speaker: Lisa Ekus!

lisa ekus

The very talented Lisa Ekus will be speaking on the 'Pitching Blog to Book' panel at IFBC Santa Monica!

Lisa Ekus is the founder of The Lisa Ekus Group, LLC, a full-service culinary agency specializing in “promoting a world of culinary talent.” Based in Western Massachusetts, she oversees four core divisions of her company: literary agenting, spokesperson/endorsement representation, media training, and public relations.

Located in a 200-plus-year-old renovated farmhouse, The Lisa Ekus Group has almost three decades of experience representing a diversified selection of food personalities and writers, cookbooks, restaurants, and food products. In 2000, Lisa began offering personalized literary services for writers. Her agency now represents more than 150 authors and numerous leading publishers worldwide. Lisa is also an experienced media trainer and holds regular seminars in her professional kitchen, as well as leading training for corporate chef groups. The training, which was featured on NPR’s “All Things Considered,” helps culinary professionals improve their media presentation, video, and interviewing skills. Her “Honing Your Edge: Cutting Edge Media Skills For Culinary Professionals” with culinary producer and associate Virginia Willis, brings the media training program on the road to corporations and culinary organizations. Offering consultations on publishing, career direction, writing, and marketing, Lisa is a sought after expert, traveling globally to present seminars, workshops, and panels.

Lisa is deeply committed to volunteerism and donates her time to a number of non-profit organizations in the hunger, health, and humanitarian arenas. She sees food as the common denominator that brings family and friends together, and sits down for dinner as often as possible with her family, friends and clients. Last, but not least, she also is the proud owner of more than 7,000 cookbooks.

Learn more about Lisa on her website: http://lisaekus.com/
Contact her: lisaekus@lisaekus.com
Follow Lisa on Twitter @LisaEkus
Find her on Facebook!