Featured Speaker: Dianne Jacob!

dianne jacob

We are so happy to welcome renowned food writer, Dianne Jacob, to IFBC SaMo! Dianne will speak on the topic of Recipe Writing and Development as well as Blogging Your Values.

Dianne Jacob is the author of Will Write for Food: The Complete Guide to Writing Cookbooks, Blogs, Reviews, Memoir, and More. The first edition won the Cordon D’Or International award for Best Literary Food Reference Book in 2005. The second edition won the Gourmand World Cookbook Award in 2010 for best book in its category in the US.

Her blog, Will Write for Food: Pithy Snippets about Food Writing, covers food writing trends and technique. Her posts have been picked up by Publishers’ Weekly, Chow, Eater, BlogHer and the Food News Journal. She started the blog in 2009 as a way to update her book, which features an extensive chapter on food blogging.

Dianne is also co-author of the cookbook Grilled Pizzas & Piadinas, with chef Craig Priebe, and regularly edits cookbooks for national publishers.

Previously a newspaper, magazine, and publishing company editor-in-chief, Dianne became a full-time writing coach, author, and freelance editor in 1996. She coaches writers across the US, Canada, Europe and Asia on writing and publishing books, freelance articles, and blogs.

Dianne judges books for the James Beard Foundation and for the International Association of Culinary Professionals annual cookbook awards. She has also been a judge for the Bert Greene Award for Food Journalism. A feature she wrote about food blogs was a finalist for a Bert Greene award in 2007.

She has taught classes on food writing for 10 years, including at the Smithsonian Institute and UCLA’s Journalism Department. See her website, www.diannej.com, for more information.

Follow Dianne on Twitter @DianneJ
Find her on Facebook!

Featured Speaker: Marissa Brassfield!

marissa brassfield


Marissa Brassfield is ridiculously efficient. She's a productivity expert, high-performance author and specialist in communication efficiency. Described as "a master of time management," "a force to be reckoned with," and "a symbol of motivation, talent and productivity" by clients, Marissa helps cutting-edge teams do more in less time.

As an author, Marissa has written over 7,000 online articles, generating over 30,000,000 views for publications like Trend Hunter and Foodista. She also spent three years as the editor-at-large for TrendHunter.com, where she edited over 20,000 articles, which generated more than 120,000,000 views.

Marissa has turned her skill at analyzing and hacking workflows into a specialty. She now ignites boardrooms and supercharges workgroups with her 10-step road map to being ridiculously efficient in the workplace. Marissa helps teams dramatically increase the effectiveness of meetings, align their colleagues with consistent communication, and save time with email and written messages. All this comes with Marissa's infectious energy and the guarantee that she'll make your high-performance team even more efficient.

Follow Marissa on Twitter @efficient and read more about her breakthrough approach to productivity at RidiculouslyEfficient.com.

Featured Speaker: Rand Fishkin!

rand fishkin

Rand Fishkin will speak in the SEO & Building an Audience session at IFBC Santa Monica!

Rand Fishkin is the CEO & Co-Founder of the web's most popular SEO Software provider; SEOmoz. He co-authored the Art of SEO from O'Reilly Media and was named on the 40 Under 40 List and 30 Best Young Tech Entrepreneurs Under 30. Rand has been written about in The Seattle Times, Newsweek and PC World among others and keynoted conferences on search around the world. He's particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his miniscule spare time, Rand enjoys the company of his amazing wife, whose serendipitous travel blog chronicles their journeys.

Follow Rand on Twitter: @RandFish
Follow SEOmoz on Twitter: @SEOmoz
Find SEOmoz on Facebook!

Featured Speaker: Olga Massov!

olga massov

We are so pleased to announce Olga Massov, the lovely Sassy Radish, as a speaker on the Writing about Food and Culture session at IFBC Santa Monica!

Olga Massov is a freelance food writer and recipe developer. After spending a decade in finance, Olga jumped, head first, into the world of freelance food writing, testing recipes for Melissa Clark of the New York Times and Gilt Taste, and cooking and assisting with styling food with Andrew Scrivani, New York Times' food photographer.

Olga writes a bi-weekly recipe column, The Farm Stand, for Prospect Heights Patch about cooking around the farmers' market, and is a contributor to their Meatless Monday column. She has been mentioned by Saveur.com, BonAppetit.com, iVillage, SlashFood, GourmetLive, Real Simple blog, Smithsonian Magazine, and Minnesota Monthly. Her work can also be found on Serious Eats, Cuisinart blog, and her own website, Sassy Radish. Olga currently resides in Brooklyn with her fiance.

Follow Olga on Twitter @SassyRadish
Find her on Facebook!

Featured Speaker: Barnaby Dorfman!

barnaby dorfman

It's a sincere pleasure to welcome Barnaby Dorfman to the Marketing Your Brand panel at IFBC Santa Monica!

Barnaby Dorfman is the CEO of Foodista and a passionate contributor to the website. Originally from New York City, he grew up with a love of variety in food and culture. That interest has only been enhanced over the years while living in and traveling throughout Mexico, Spain, Italy, and the United States. His first professional cooking experiences were in high school during summers at the Alpine Inn in the Catskill Mountains. Later he worked for Taste Catering in San Francisco during college at California State University. After a short stint in his "official" area of study, international business, Barnaby joined his first startup, Marsee Baking, Portland's first all-scratch European style bakery. He left Marsee to go to the Tuck School of Business at Dartmouth, followed by over a decade in technology management at startups and major companies, including Microsoft and Amazon.com. During 7 years at Amazon, Barnaby developed the first Gourmet Food category, created IMDbPro.com, and most recently served as Vice President of their A9 search division. Foodista.com, Barnaby's fifth startup, offers him the opportunity to combine a lifelong love of cooking and technology.

Follow Barnaby on Twitter @Barnaby

Featured Speaker: Paul Bloom of Rouxbe!

paul bloom

Paul Bloom, CEO of Rouxbe, will speak on the Video panel at IFBC Santa Monica!

Paul brings 18 years experience building consumer and educational software and Internet businesses. Most recently Paul was co-founder and Vice President of Products and Marketing at Avvo, the number 1 lawyer rating website with over 2 million visitors per month. In this role, Paul raised $13 million through two rounds of venture capital funding, conceived and drove the product vision, and led the company’s marketing efforts to both consumers and the legal industry.

Prior to Avvo, Paul served as Senior Director of New Product Marketing at Classmates Online, where he led a team that built and launched several new product lines to Classmates’ 38 million members. Paul also served as Vice President and General Manager at venture-backed Apex Learning, which quickly became the leading provider of online learning courses and services to the K-12 market. Prior to Apex Learning, Paul held several management roles during 7 years at Microsoft, including Group Marketing Manager for its kids educational software group. Paul has also consulted for the Corporation for Public Broadcasting’s education division, as well as several early stage technology companies.

Paul holds a degree in Electrical Engineering from the University of Western Ontario and an MBA from Stanford University. An avid hockey fan, Paul lives in Seattle with his wife, son, and twin daughters.

Follow Rouxbe on Twitter @Rouxbe
Find Rouxbe on Facebook!

Featured Speaker: Barry Estabrook!

barry estabrook

Barry Estabrook will speak on the Sustainable Eating panel at IFBC Santa Monica!

A two-times James-Beard-Award-winning journalist, Estabrook was a contributing editor at Gourmet magazine. His work has also appeared in the New York Times Dining section and the New York Times Magazine, Men’s Health, Saveur, Gastronomica, TheAtlantic.com and many other national magazines. He has been anthologized in The Best American Food Writing 2005, 2007, 2008 and 2010. His James-Beard-Award Winning website is www.politicsoftheplate.com. He is the author of Tomatoland: How Modern Industrial Agriculture Destroyed Our Most Alluring Fruit.

Follow Barry on Twitter @Barry_Estabrook

Featured Speaker: Robin Goldstein!

robin goldstein

We're thrilled to welcome Robin Goldstein to IFBC Santa Monica as featured speaker on the Blogging Your Values panel!

Robin Goldstein is an author, food and wine critic, founder of the Center for Sensory Perception and Behavioral Economics at the Culinary Institute of America in Napa Valley, and visiting scholar in the Department of Economics at the University of California at Berkeley, where his work focuses on perceptual bias, price signals, and placebo effects in the cognitive processing of sensory experience. Robin is a regular contributor to the New York Times’ Freakonomics blog and is the author of nine books, with a total of more than 175,000 copies in print, including The Wine Trials, the world’s bestselling book about inexpensive wine, and The Beer Trials. He has also written for more than 30 Fodor’s travel guides, from Italy to Hong Kong. Robin has an A.B. in neuroscience and philosophy from Harvard University, a J.D. from Yale Law School, a certificate in cooking from the French Culinary Institute, and a WSET advanced wine and spirits certificate.

Check out Robin's blog, Blind Taste
Follow him on Twitter @RobinSGoldstein

Featured Speaker: Cybele Pascal!

cybele pascal

Cybele Pascal will be speaking on the 'Removing One Food and Finding Many Others' panel at IFBC Santa Monica!

Cybele Pascal has been pioneering Allergen-Free Cuisine for the past ten years. She is the author of two bestselling cookbooks, The Allergen-Free Baker’s Handbook, and The Whole Foods Allergy Cookbook, for which she has made appearances on The Martha Stewart Show, the Food Network, the Today show, Good Morning America Health, and NPR. She also writes two popular allergy-free food blogs; “Food Allergy Recipe Challenge” on Martha Stewart’s Whole Living Daily, and “Cybele Pascal: Allergen-Free Cuisine.” Cybele lectures and teaches nationally, and makes cooking videos for people with food allergies and intolerances. She is the mother of a food allergic family, and a Celebrity Ambassador for FAAN (Food Allergy and Anaphylaxis Network), working to make sure nobody is ever deprived of their favorite foods, just because they have food allergies. Cybele specializes in creating gluten-free recipes that are free of all top allergens (dairy, eggs, wheat, soy, peanuts, tree nuts, fish, shellfish, and sesame). For more information, see www.cybelepascal.com.

Follow Cybele on Twitter @CybelePascal
Find her on Facebook!

Featured Speaker: Jun Belen!

jun belen


Jun Belen will be speaking on the Writing about Food and Culture panel at IFBC Santa Monica!

“The steam billowing out of my hand-me-down rice cooker kept my cold, clammy hands warm. The rice was cooking while the pork was simmering slowly in a delicious vinegar bath teeming with garlic and black peppercorns.”

Ever since I cooked my very first pork adobo in my tiny Stanford graduate student kitchen a few weeks after I moved to California many years ago, I have become deeply fascinated with the flavors of my heritage. Jun-blog is my mouthwatering Saveur-nominated collection of Filipino recipes, stunning photographs, and heartwarming narratives about cooking Filipino and being Filipino away from home. Every ingredient and every step, every photograph and every story bring back fond memories of friends and family, my hometown and my childhood.

I am a Philippine-born, San Francisco-based food photographer, food stylist, and food writer. My blog is a finalist for Best Regional Cuisine in Saveur Magazine’s 2011 Best Food Blog Awards. It has been featured in Saveur’s “the Best of the Web”, Foodista, Gojee, the Food News Journal, and the Kitchn.

I have appeared on Food Network Canada’s Eat Street and have judged cooking competitions like the Philippine Tourism Department’s Kulinarya. My food photographs have been featured in Florida’s Saltwater Recreational Fishing Regulations Magazine, San Francisco’s SF Weekly Magazine, San Francisco’s 7x7 Magazine, San Francisco’s Professional Travel Planner’s Guide and the Photographer’s Forum.

I moonlight as a Silicon Valley engineer. I live in Oakland, California with my partner, calamansi tree, and corgi.

Follow Jun on Twitter @JunBelen
Find him on Facebook!


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