Featured Chef & Keyote Speaker: Chef Michael Moore!

michael moore

We are delighted to have Chef Michael Moore prepare the meal and speak at the Saturday evening dinner at IFBC in Santa Monica!

Michael Moore is one of Australia’s most experienced and respected chefs. From humble beginnings in the UK, Michael Moore started out in some of London’s best restaurants. Now 26 years into a career spanning two continents, Michael has owned and managed numerous top restaurants in both London and Sydney including The Ritz Hotel London, Kables, Craigend, The Sydney Opera House, The Bluebird London by Sir Terrence Conran, Pruniers, Bonne Femme and Wildfire. He is the chef / owner of Sydney’s most iconic restaurant, the Summit and has recently brought a taste of New York to Sydney with the opening of Reuben & Moore (sandwich bar & grill) in the new Westfield Sydney.

Michael has earned critical appraise on both sides of the globe, as well as a number of coveted chefs’ hats from The Sydney Morning Herald’s Good Food Guide.

For the past 8 years Michael has been entertaining Australian audiences with his cooking skills - appearing on tv shows such as Mornings with Kerri-Anne on Channel Nine, The Today Show, Domestic Blitz, Sunrise, The Morning Show, Sydney Weekender and The Boss Is Coming To Dinner. Michael has had a long standing relationship as guest co-host for one of Australia’s most popular cooking show Fresh on Channel Nine.

Follow Michael on Twitter @MichaelMooreSyd
Find him on Facebook!
Check out his website: http://www.michaelmoorechef.com/

Featured Speaker: Greg Henry!

greg henry

Photographer and food writer, Greg Henry, will speak on the Time Management panel at IFBC Santa Monica!

I started my blog Sippity Sup- Serious Fun Food on a whim. I was looking for a creative challenge. Which may sound odd because I have spent almost 20 years as an entertainment industry photographer. I’ve photographed a lot (a lot) of big name Hollywood stars. Big screen. Small Screen. No Screen. Actors, writers, producers and all. I’m not talking about paparazzi. I don’t have the personality to hide in the bushes. My photos are planned. We work in a studio. Producers, publicists and magazines are my clients.

But the thing about being “professionally creative” is sometimes you have to compromise your creativity just to fulfill the assignment. To balance that bit of irony, I started a blog. A blog with certain rules. Rules designed to balance my time and rules to keep me focused. For example: I’m a professionally trained photographer who used a point and shoot camera– held together with duct tape, for most of the photos on my blog. For me it works. I even find inspiration in the fact that my creative choices are limited by the tools I use.

Which leaves me free to focus on the food. I like fresh takes on the familiar. My recipes & wine pairings tend to be simple, modern and colorful, with roots in traditional styles.

This philosophy seems to have been embraced by the online food community. I’ve been a speaker at The Food Buzz Festival and Camp Blogaway. I’ve led cooking demonstrations in Panama & Costa Rica and developed recipes for major brands. I’ve traveled as far and wide as Norway to promote culinary travel tours. I was even featured in Food & Wine Magazine and The Today Show Online. I’m also working with Home Fries podcast network where I co-host a show on entertaining called The Table Set.

Find Sippity Sup on Facebook

Follow Greg on Twitter @SippitySup and @TheTableSet

Listen to the podcast! http://homefries.com/p/the-table-set/

Featured Speaker: Silvana Nardone!

silvana nardone

The wonderful Silvana Nardone will speak on the "Removing One Food and Finding Many Others" panel at IFBC SaMo!

Silvana Nardone is a food lifestyle expert, magazine editor and motivational speaker. She is the editor-in-chief of the all-digital, gluten-free magazine, Easy Eats. Silvana is also the author of Cooking for Isaiah: Gluten-Free & Dairy-Free Recipes for Easy, Delicious Meals and publisher of Silvana’s Kitchen, a blog that takes the guesswork out of how to feed a family with food allergies. Previously, she was the founding editor-in-chief of Every Day with Rachael Ray, where she was honored with the magazine industry’s top awards. Silvana started her publishing career at age 17 as an intern for American Express Custom Publishing. A writer, editor, cooking instructor and food consultant, she coauthored Saveur Cooks Authentic Italian. She was an editor at Food & Wine magazine before opening her successful Italian bakery, Fanciulla. She has appeared on ABC’s “Good Morning America,” NBC’s “Weekend Today” and the Food Network’s “Roker on the Road,” among many other TV appearances. Her numerous features include articles in The New York Times, The Washington Post and Saveur.

Follow Silvana on Twitter @SilvanaNardone
Find her on Facebook!

Featured Speaker: Dianne Jacob!

dianne jacob

We are so happy to welcome renowned food writer, Dianne Jacob, to IFBC SaMo! Dianne will speak on the topic of Recipe Writing and Development as well as Blogging Your Values.

Dianne Jacob is the author of Will Write for Food: The Complete Guide to Writing Cookbooks, Blogs, Reviews, Memoir, and More. The first edition won the Cordon D’Or International award for Best Literary Food Reference Book in 2005. The second edition won the Gourmand World Cookbook Award in 2010 for best book in its category in the US.

Her blog, Will Write for Food: Pithy Snippets about Food Writing, covers food writing trends and technique. Her posts have been picked up by Publishers’ Weekly, Chow, Eater, BlogHer and the Food News Journal. She started the blog in 2009 as a way to update her book, which features an extensive chapter on food blogging.

Dianne is also co-author of the cookbook Grilled Pizzas & Piadinas, with chef Craig Priebe, and regularly edits cookbooks for national publishers.

Previously a newspaper, magazine, and publishing company editor-in-chief, Dianne became a full-time writing coach, author, and freelance editor in 1996. She coaches writers across the US, Canada, Europe and Asia on writing and publishing books, freelance articles, and blogs.

Dianne judges books for the James Beard Foundation and for the International Association of Culinary Professionals annual cookbook awards. She has also been a judge for the Bert Greene Award for Food Journalism. A feature she wrote about food blogs was a finalist for a Bert Greene award in 2007.

She has taught classes on food writing for 10 years, including at the Smithsonian Institute and UCLA’s Journalism Department. See her website, www.diannej.com, for more information.

Follow Dianne on Twitter @DianneJ
Find her on Facebook!

Featured Speaker: Marissa Brassfield!

marissa brassfield


Marissa Brassfield is ridiculously efficient. She's a productivity expert, high-performance author and specialist in communication efficiency. Described as "a master of time management," "a force to be reckoned with," and "a symbol of motivation, talent and productivity" by clients, Marissa helps cutting-edge teams do more in less time.

As an author, Marissa has written over 7,000 online articles, generating over 30,000,000 views for publications like Trend Hunter and Foodista. She also spent three years as the editor-at-large for TrendHunter.com, where she edited over 20,000 articles, which generated more than 120,000,000 views.

Marissa has turned her skill at analyzing and hacking workflows into a specialty. She now ignites boardrooms and supercharges workgroups with her 10-step road map to being ridiculously efficient in the workplace. Marissa helps teams dramatically increase the effectiveness of meetings, align their colleagues with consistent communication, and save time with email and written messages. All this comes with Marissa's infectious energy and the guarantee that she'll make your high-performance team even more efficient.

Follow Marissa on Twitter @efficient and read more about her breakthrough approach to productivity at RidiculouslyEfficient.com.

Featured Speaker: Rand Fishkin!

rand fishkin

Rand Fishkin will speak in the SEO & Building an Audience session at IFBC Santa Monica!

Rand Fishkin is the CEO & Co-Founder of the web's most popular SEO Software provider; SEOmoz. He co-authored the Art of SEO from O'Reilly Media and was named on the 40 Under 40 List and 30 Best Young Tech Entrepreneurs Under 30. Rand has been written about in The Seattle Times, Newsweek and PC World among others and keynoted conferences on search around the world. He's particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his miniscule spare time, Rand enjoys the company of his amazing wife, whose serendipitous travel blog chronicles their journeys.

Follow Rand on Twitter: @RandFish
Follow SEOmoz on Twitter: @SEOmoz
Find SEOmoz on Facebook!

Featured Speaker: Olga Massov!

olga massov

We are so pleased to announce Olga Massov, the lovely Sassy Radish, as a speaker on the Writing about Food and Culture session at IFBC Santa Monica!

Olga Massov is a freelance food writer and recipe developer. After spending a decade in finance, Olga jumped, head first, into the world of freelance food writing, testing recipes for Melissa Clark of the New York Times and Gilt Taste, and cooking and assisting with styling food with Andrew Scrivani, New York Times' food photographer.

Olga writes a bi-weekly recipe column, The Farm Stand, for Prospect Heights Patch about cooking around the farmers' market, and is a contributor to their Meatless Monday column. She has been mentioned by Saveur.com, BonAppetit.com, iVillage, SlashFood, GourmetLive, Real Simple blog, Smithsonian Magazine, and Minnesota Monthly. Her work can also be found on Serious Eats, Cuisinart blog, and her own website, Sassy Radish. Olga currently resides in Brooklyn with her fiance.

Follow Olga on Twitter @SassyRadish
Find her on Facebook!

Featured Speaker: Barnaby Dorfman!

barnaby dorfman

It's a sincere pleasure to welcome Barnaby Dorfman to the Marketing Your Brand panel at IFBC Santa Monica!

Barnaby Dorfman is the CEO of Foodista and a passionate contributor to the website. Originally from New York City, he grew up with a love of variety in food and culture. That interest has only been enhanced over the years while living in and traveling throughout Mexico, Spain, Italy, and the United States. His first professional cooking experiences were in high school during summers at the Alpine Inn in the Catskill Mountains. Later he worked for Taste Catering in San Francisco during college at California State University. After a short stint in his "official" area of study, international business, Barnaby joined his first startup, Marsee Baking, Portland's first all-scratch European style bakery. He left Marsee to go to the Tuck School of Business at Dartmouth, followed by over a decade in technology management at startups and major companies, including Microsoft and Amazon.com. During 7 years at Amazon, Barnaby developed the first Gourmet Food category, created IMDbPro.com, and most recently served as Vice President of their A9 search division. Foodista.com, Barnaby's fifth startup, offers him the opportunity to combine a lifelong love of cooking and technology.

Follow Barnaby on Twitter @Barnaby

Featured Speaker: Paul Bloom of Rouxbe!

paul bloom

Paul Bloom, CEO of Rouxbe, will speak on the Video panel at IFBC Santa Monica!

Paul brings 18 years experience building consumer and educational software and Internet businesses. Most recently Paul was co-founder and Vice President of Products and Marketing at Avvo, the number 1 lawyer rating website with over 2 million visitors per month. In this role, Paul raised $13 million through two rounds of venture capital funding, conceived and drove the product vision, and led the company’s marketing efforts to both consumers and the legal industry.

Prior to Avvo, Paul served as Senior Director of New Product Marketing at Classmates Online, where he led a team that built and launched several new product lines to Classmates’ 38 million members. Paul also served as Vice President and General Manager at venture-backed Apex Learning, which quickly became the leading provider of online learning courses and services to the K-12 market. Prior to Apex Learning, Paul held several management roles during 7 years at Microsoft, including Group Marketing Manager for its kids educational software group. Paul has also consulted for the Corporation for Public Broadcasting’s education division, as well as several early stage technology companies.

Paul holds a degree in Electrical Engineering from the University of Western Ontario and an MBA from Stanford University. An avid hockey fan, Paul lives in Seattle with his wife, son, and twin daughters.

Follow Rouxbe on Twitter @Rouxbe
Find Rouxbe on Facebook!

Featured Speaker: Barry Estabrook!

barry estabrook

Barry Estabrook will speak on the Sustainable Eating panel at IFBC Santa Monica!

A two-times James-Beard-Award-winning journalist, Estabrook was a contributing editor at Gourmet magazine. His work has also appeared in the New York Times Dining section and the New York Times Magazine, Men’s Health, Saveur, Gastronomica, TheAtlantic.com and many other national magazines. He has been anthologized in The Best American Food Writing 2005, 2007, 2008 and 2010. His James-Beard-Award Winning website is www.politicsoftheplate.com. He is the author of Tomatoland: How Modern Industrial Agriculture Destroyed Our Most Alluring Fruit.

Follow Barry on Twitter @Barry_Estabrook


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