Featured Speaker: Kathleen Flinn!

kat flinn

We could not be happier to have Kathleen Flinn as moderator of the 'Pitching Blog to Book and Magazine' session at IFBC Santa Monica!

Kathleen is a Seattle-based journalist, food writer and sometimes teacher; her first book The Sharper your Knife, the Less You Cry examines Paris’ renowned Le Cordon Bleu.

She presently serves as the chair of the Food Writers, Editors & Publishers section of the International Association of Culinary Professionals. She’s also a member of the American Society of Journalists & Authors, Society of Professional Journalists and the Author’s Guild.

Learn more about Kathleen's newest book: The Kitchen Counter Cooking School
Follow Kathleen on Twitter @KatFlinn
Learn more on her website:

Featured Speaker: Lisa Ekus!

lisa ekus

The very talented Lisa Ekus will be speaking on the 'Pitching Blog to Book' panel at IFBC Santa Monica!

Lisa Ekus is the founder of The Lisa Ekus Group, LLC, a full-service culinary agency specializing in “promoting a world of culinary talent.” Based in Western Massachusetts, she oversees four core divisions of her company: literary agenting, spokesperson/endorsement representation, media training, and public relations.

Located in a 200-plus-year-old renovated farmhouse, The Lisa Ekus Group has almost three decades of experience representing a diversified selection of food personalities and writers, cookbooks, restaurants, and food products. In 2000, Lisa began offering personalized literary services for writers. Her agency now represents more than 150 authors and numerous leading publishers worldwide. Lisa is also an experienced media trainer and holds regular seminars in her professional kitchen, as well as leading training for corporate chef groups. The training, which was featured on NPR’s “All Things Considered,” helps culinary professionals improve their media presentation, video, and interviewing skills. Her “Honing Your Edge: Cutting Edge Media Skills For Culinary Professionals” with culinary producer and associate Virginia Willis, brings the media training program on the road to corporations and culinary organizations. Offering consultations on publishing, career direction, writing, and marketing, Lisa is a sought after expert, traveling globally to present seminars, workshops, and panels.

Lisa is deeply committed to volunteerism and donates her time to a number of non-profit organizations in the hunger, health, and humanitarian arenas. She sees food as the common denominator that brings family and friends together, and sits down for dinner as often as possible with her family, friends and clients. Last, but not least, she also is the proud owner of more than 7,000 cookbooks.

Learn more about Lisa on her website:
Contact her:
Follow Lisa on Twitter @LisaEkus
Find her on Facebook!

Featured Speaker: Kimberly Morales!

kimberly morales

The lovely Kimberly Morales, of Poor Girl Eats Well, will be leading the Eating on a Budget session at IFBC Santa Monica!

I started Poor Girl Eats Well in August of 2008 as a way to show my friends & family how I went about enjoying tasty, nutritious meals despite being so incredibly broke. Though my financial situation was (and continues to be) quite dire, I didn't want to fall into the trap of eating cup o' noodles or Chef Boyardee all the time, just to save money on food. So I got back in the kitchen, rolled up my sleeves, and started cooking again.

On the blog, I feature original recipes, tips on how to change the way people approach eating on a budget, and the occasional restaurant review. I write everything from my personal point of view as someone who is struggling financially, and every one of the almost 300 recipes on the site are dishes that I actually eat at home. I discuss how to make the most of your shopping dollar at the farmer's market, how to stock your spice & dry pantries, and how to avoid many of the marketing traps that the food industry lays out to ensure consumers pay as much as possible for food.

My most popular feature (besides the recipes, of course) is the $25 Shopping Cart, a monthly feature in which I go to different stores in my area with a $25 budget and buy food that will last me between 10-14 days until I get that next paycheck. I break everything down by price, then give readers suggested recipes that one could make with those purchases. From local establishments to places like Whole Foods, I've left with some amazing bargains. It's definitely a reader favorite!

I'm grateful for the very loyal & ever-growing following of readers with whom I've struck a chord through my recipe & personal story. In early 2009, two of my recipes were featured on a article, 10 Meals for $10 or Less. I was also interviewed for a couple shows on CNN Radio about how to eat healthy on a budget.

Over the past couple of years, I have been featured in a number of local Sacramento publications & news stations, and was eventually dubbed the "guru" of budget eating here in Sacramento. I have conducted workshops for single mothers on how to make better food choices for children without breaking the bank, and have been on a number of local panels on topics ranging from fighting childhood obesity to successful blogging. I was also nominated for the “Food Blogger You'd Most Like to See Have a TV Show” award from Foodbuzz in 2009.

In 2009 I self-published a mini-book called PGEW To Go! for which demand was quite high (it is now out of print). In 2010, I became a featured contributor on's Hungry for Change Blog ( is the official site of the Food Inc. movie & movement). In March of 2011, I received my first opportunity as an official recipe developer for The Mushroom Channel, a website sponsored by the National Mushroom Council.

I am currently working on a proposal for my first real book, which will be based on Poor Girl Eats Well. I am also launching a 2nd food blog in June of 2011, which will cover a much broader range of food-related topics. I also run 2 other blogs & sing soprano in a professional choir. And in the remaining 2.5 seconds of my day, I love to read, practice my photography, and enjoy the company of my friends and three fabulous felines.

Follow Kimberly on Twitter @PoorGrlEatsWell

Featured Speaker: Linda Miller Nicholson!

linda miller nicholson

We are thrilled to announce Linda Miller Nicholson as featured speaker on the 'Blogging Your Values' panel at IFBC Santa Monica.

Linda Miller Nicholson lives in Seattle, and she’s an award-winning food blogger, marketing maven, entrepreneur, and all-around bon vivant. She captures attention with her fuchsia pants and a personality taller than a supermodel on stilts, but she capture hearts and stomachs with her writing, which is like a Technicolor journey through a pop-culture kitchen.

Linda is never without an opinion, and recently she has publicly taken a stance on the need for greater ethical boundaries within the community of food bloggers. An ethical topic close to her heart is that of dealing with the inevitable trolls and naysayers that crop up as a result of being a public persona. Linda urges a proactive stance on policing the grey areas of social media.

On the lighter side, she’s cultivated a reputation for avant-garde food, but she makes replication compellingly-accessible. She’s made an indelible mark in the cooking niche known (for better or worse) as molecular gastronomy. Her work in the field has earned her the title of the “Lady Gaga of Food” by the Cooking Channel’s Foodography (but some of us see her more like the boys of Jackass).

She boosted her foodie-cred during the years she spent at the core of the Slow Food movement in Torino, Italy. That experience anchors her culinary perspective and is never far from her whimsical take on New American Cuisine. She believes that cooking should be from the hip and never staid or excessively traditional. In essence, she seeks to bring the best of the farm to the hippest of tables, and she inspires her readers to do the same.

She’s a recovering stiletto ninja; she hung up the nunchucks in favor of her current role as resident foodie fashionista (but she kept the Louboutins). Hypermodern gastronomy makes her test tubes bubbleth over, and her goal is to share that love in order to demystify modernist cuisine. She’s out to prove that anyone can spherify and gellify with soul and like a pro without the investment of a degree in the culinary arts.

Follow Linda on Twitter @SaltySeattle
Learn more about Linda on her site:

Where to Stay in Santa Monica: Doubletree Suites by Hilton

doubletree hilton suites

The Doubletree Suites by Hilton in Santa Monica, California hotel is located just off I-10, minutes from Third Street Promenade, Venice Beach and Malibu Beach. Los Angeles International Airport (LAX) is just 30 minutes away. The Doubletree Santa Monica, CA Hotel is also only four blocks from the trendy Santa Monica Beach and Pier and one block from the Santa Monica Place Mall. Pure California, the Doubletree Guest Suites Hotel Santa Monica offers spectacular views of the Pacific Ocean, friendly service and an unbeatable location with easy access to the Santa Monica Freeway and Southern California's most popular destinations like Rodeo Drive, The Getty Museum, Universal Studios, Westwood, Century City, UCLA, Hollywood and Pepperdine University. Our luxurious guest suites include all the comforts of home and must-have amenities for business and leisure traveler alike. And it all begins with a warm Doubletree signature chocolate chip cookie at check-in. A symbol of hospitality that will melt in your mouth.

doubletree suites by hilton

Hotel Features:

  • Flat-Screen, High-Definition Televisions
  • All-Suite Hotel, 253 Suites
  • 10,000 square feet of flexible meeting and banquet space
  • Beautiful terrace garden courtyard
  • Wireless high-speed Internet access in guest suites and public areas
  • Valet Parking
  • Outdoor pool and whirlpool
  • Fully equipped fitness center with dry sauna
  • Golf course nearby, Riviera Country Club
  • 4th Street Grille, superb continental cuisine
  • Jazz Loft, serving light snacks and spirits
  • Cafe Pronto featuring Starbucks® coffee In-room dining
  • Volleyball, rollerblading, jogging and bicycling at Santa Monica Beach and Pier
  • Shopping within walking distance at Santa Monica Place Mall
  • Gift shop
  • Business Center
  • Concierge Desk

Featured Chef & Keyote Speaker: Chef Michael Moore!

michael moore

We are delighted to have Chef Michael Moore prepare the meal and speak at the Saturday evening dinner at IFBC in Santa Monica!

Michael Moore is one of Australia’s most experienced and respected chefs. From humble beginnings in the UK, Michael Moore started out in some of London’s best restaurants. Now 26 years into a career spanning two continents, Michael has owned and managed numerous top restaurants in both London and Sydney including The Ritz Hotel London, Kables, Craigend, The Sydney Opera House, The Bluebird London by Sir Terrence Conran, Pruniers, Bonne Femme and Wildfire. He is the chef / owner of Sydney’s most iconic restaurant, the Summit and has recently brought a taste of New York to Sydney with the opening of Reuben & Moore (sandwich bar & grill) in the new Westfield Sydney.

Michael has earned critical appraise on both sides of the globe, as well as a number of coveted chefs’ hats from The Sydney Morning Herald’s Good Food Guide.

For the past 8 years Michael has been entertaining Australian audiences with his cooking skills - appearing on tv shows such as Mornings with Kerri-Anne on Channel Nine, The Today Show, Domestic Blitz, Sunrise, The Morning Show, Sydney Weekender and The Boss Is Coming To Dinner. Michael has had a long standing relationship as guest co-host for one of Australia’s most popular cooking show Fresh on Channel Nine.

Follow Michael on Twitter @MichaelMooreSyd
Find him on Facebook!
Check out his website:

Featured Speaker: Silvana Nardone!

silvana nardone

The wonderful Silvana Nardone will speak on the "Removing One Food and Finding Many Others" panel at IFBC SaMo!

Silvana Nardone is a food lifestyle expert, magazine editor and motivational speaker. She is the editor-in-chief of the all-digital, gluten-free magazine, Easy Eats. Silvana is also the author of Cooking for Isaiah: Gluten-Free & Dairy-Free Recipes for Easy, Delicious Meals and publisher of Silvana’s Kitchen, a blog that takes the guesswork out of how to feed a family with food allergies. Previously, she was the founding editor-in-chief of Every Day with Rachael Ray, where she was honored with the magazine industry’s top awards. Silvana started her publishing career at age 17 as an intern for American Express Custom Publishing. A writer, editor, cooking instructor and food consultant, she coauthored Saveur Cooks Authentic Italian. She was an editor at Food & Wine magazine before opening her successful Italian bakery, Fanciulla. She has appeared on ABC’s “Good Morning America,” NBC’s “Weekend Today” and the Food Network’s “Roker on the Road,” among many other TV appearances. Her numerous features include articles in The New York Times, The Washington Post and Saveur.

Follow Silvana on Twitter @SilvanaNardone
Find her on Facebook!

Featured Speaker: Dianne Jacob!

dianne jacob

We are so happy to welcome renowned food writer, Dianne Jacob, to IFBC SaMo! Dianne will speak on the topic of Recipe Writing and Development as well as Blogging Your Values.

Dianne Jacob is the author of Will Write for Food: The Complete Guide to Writing Cookbooks, Blogs, Reviews, Memoir, and More. The first edition won the Cordon D’Or International award for Best Literary Food Reference Book in 2005. The second edition won the Gourmand World Cookbook Award in 2010 for best book in its category in the US.

Her blog, Will Write for Food: Pithy Snippets about Food Writing, covers food writing trends and technique. Her posts have been picked up by Publishers’ Weekly, Chow, Eater, BlogHer and the Food News Journal. She started the blog in 2009 as a way to update her book, which features an extensive chapter on food blogging.

Dianne is also co-author of the cookbook Grilled Pizzas & Piadinas, with chef Craig Priebe, and regularly edits cookbooks for national publishers.

Previously a newspaper, magazine, and publishing company editor-in-chief, Dianne became a full-time writing coach, author, and freelance editor in 1996. She coaches writers across the US, Canada, Europe and Asia on writing and publishing books, freelance articles, and blogs.

Dianne judges books for the James Beard Foundation and for the International Association of Culinary Professionals annual cookbook awards. She has also been a judge for the Bert Greene Award for Food Journalism. A feature she wrote about food blogs was a finalist for a Bert Greene award in 2007.

She has taught classes on food writing for 10 years, including at the Smithsonian Institute and UCLA’s Journalism Department. See her website,, for more information.

Follow Dianne on Twitter @DianneJ
Find her on Facebook!

Featured Speaker: Marissa Brassfield!

marissa brassfield


Marissa Brassfield is ridiculously efficient. She's a productivity expert, high-performance author and specialist in communication efficiency. Described as "a master of time management," "a force to be reckoned with," and "a symbol of motivation, talent and productivity" by clients, Marissa helps cutting-edge teams do more in less time.

As an author, Marissa has written over 7,000 online articles, generating over 30,000,000 views for publications like Trend Hunter and Foodista. She also spent three years as the editor-at-large for, where she edited over 20,000 articles, which generated more than 120,000,000 views.

Marissa has turned her skill at analyzing and hacking workflows into a specialty. She now ignites boardrooms and supercharges workgroups with her 10-step road map to being ridiculously efficient in the workplace. Marissa helps teams dramatically increase the effectiveness of meetings, align their colleagues with consistent communication, and save time with email and written messages. All this comes with Marissa's infectious energy and the guarantee that she'll make your high-performance team even more efficient.

Follow Marissa on Twitter @efficient and read more about her breakthrough approach to productivity at

Featured Speaker: Rand Fishkin!

rand fishkin

Rand Fishkin will speak in the SEO & Building an Audience session at IFBC Santa Monica!

Rand Fishkin is the CEO & Co-Founder of the web's most popular SEO Software provider; SEOmoz. He co-authored the Art of SEO from O'Reilly Media and was named on the 40 Under 40 List and 30 Best Young Tech Entrepreneurs Under 30. Rand has been written about in The Seattle Times, Newsweek and PC World among others and keynoted conferences on search around the world. He's particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his miniscule spare time, Rand enjoys the company of his amazing wife, whose serendipitous travel blog chronicles their journeys.

Follow Rand on Twitter: @RandFish
Follow SEOmoz on Twitter: @SEOmoz
Find SEOmoz on Facebook!


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