Featured Speaker: Olga Massov!

olga massov

We are so pleased to announce Olga Massov, the lovely Sassy Radish, as a speaker on the Writing about Food and Culture session at IFBC Santa Monica!

Olga Massov is a freelance food writer and recipe developer. After spending a decade in finance, Olga jumped, head first, into the world of freelance food writing, testing recipes for Melissa Clark of the New York Times and Gilt Taste, and cooking and assisting with styling food with Andrew Scrivani, New York Times' food photographer.

Olga writes a bi-weekly recipe column, The Farm Stand, for Prospect Heights Patch about cooking around the farmers' market, and is a contributor to their Meatless Monday column. She has been mentioned by,, iVillage, SlashFood, GourmetLive, Real Simple blog, Smithsonian Magazine, and Minnesota Monthly. Her work can also be found on Serious Eats, Cuisinart blog, and her own website, Sassy Radish. Olga currently resides in Brooklyn with her fiance.

Follow Olga on Twitter @SassyRadish
Find her on Facebook!

Featured Speaker: Barnaby Dorfman!

barnaby dorfman

It's a sincere pleasure to welcome Barnaby Dorfman to the Marketing Your Brand panel at IFBC Santa Monica!

Barnaby Dorfman is the CEO of Foodista and a passionate contributor to the website. Originally from New York City, he grew up with a love of variety in food and culture. That interest has only been enhanced over the years while living in and traveling throughout Mexico, Spain, Italy, and the United States. His first professional cooking experiences were in high school during summers at the Alpine Inn in the Catskill Mountains. Later he worked for Taste Catering in San Francisco during college at California State University. After a short stint in his "official" area of study, international business, Barnaby joined his first startup, Marsee Baking, Portland's first all-scratch European style bakery. He left Marsee to go to the Tuck School of Business at Dartmouth, followed by over a decade in technology management at startups and major companies, including Microsoft and During 7 years at Amazon, Barnaby developed the first Gourmet Food category, created, and most recently served as Vice President of their A9 search division., Barnaby's fifth startup, offers him the opportunity to combine a lifelong love of cooking and technology.

Follow Barnaby on Twitter @Barnaby

Featured Speaker: Paul Bloom of Rouxbe!

paul bloom

Paul Bloom, CEO of Rouxbe, will speak on the Video panel at IFBC Santa Monica!

Paul brings 18 years experience building consumer and educational software and Internet businesses. Most recently Paul was co-founder and Vice President of Products and Marketing at Avvo, the number 1 lawyer rating website with over 2 million visitors per month. In this role, Paul raised $13 million through two rounds of venture capital funding, conceived and drove the product vision, and led the company’s marketing efforts to both consumers and the legal industry.

Prior to Avvo, Paul served as Senior Director of New Product Marketing at Classmates Online, where he led a team that built and launched several new product lines to Classmates’ 38 million members. Paul also served as Vice President and General Manager at venture-backed Apex Learning, which quickly became the leading provider of online learning courses and services to the K-12 market. Prior to Apex Learning, Paul held several management roles during 7 years at Microsoft, including Group Marketing Manager for its kids educational software group. Paul has also consulted for the Corporation for Public Broadcasting’s education division, as well as several early stage technology companies.

Paul holds a degree in Electrical Engineering from the University of Western Ontario and an MBA from Stanford University. An avid hockey fan, Paul lives in Seattle with his wife, son, and twin daughters.

Follow Rouxbe on Twitter @Rouxbe
Find Rouxbe on Facebook!

Featured Speaker: Barry Estabrook!

barry estabrook

Barry Estabrook will speak on the Sustainable Eating panel at IFBC Santa Monica!

A two-times James-Beard-Award-winning journalist, Estabrook was a contributing editor at Gourmet magazine. His work has also appeared in the New York Times Dining section and the New York Times Magazine, Men’s Health, Saveur, Gastronomica, and many other national magazines. He has been anthologized in The Best American Food Writing 2005, 2007, 2008 and 2010. His James-Beard-Award Winning website is He is the author of Tomatoland: How Modern Industrial Agriculture Destroyed Our Most Alluring Fruit.

Follow Barry on Twitter @Barry_Estabrook

Featured Speaker: Robin Goldstein!

robin goldstein

We're thrilled to welcome Robin Goldstein to IFBC Santa Monica as featured speaker on the Blogging Your Values panel!

Robin Goldstein is an author, food and wine critic, founder of the Center for Sensory Perception and Behavioral Economics at the Culinary Institute of America in Napa Valley, and visiting scholar in the Department of Economics at the University of California at Berkeley, where his work focuses on perceptual bias, price signals, and placebo effects in the cognitive processing of sensory experience. Robin is a regular contributor to the New York Times’ Freakonomics blog and is the author of nine books, with a total of more than 175,000 copies in print, including The Wine Trials, the world’s bestselling book about inexpensive wine, and The Beer Trials. He has also written for more than 30 Fodor’s travel guides, from Italy to Hong Kong. Robin has an A.B. in neuroscience and philosophy from Harvard University, a J.D. from Yale Law School, a certificate in cooking from the French Culinary Institute, and a WSET advanced wine and spirits certificate.

Check out Robin's blog, Blind Taste
Follow him on Twitter @RobinSGoldstein

Featured Speaker: Cybele Pascal!

cybele pascal

Cybele Pascal will be speaking on the 'Removing One Food and Finding Many Others' panel at IFBC Santa Monica!

Cybele Pascal has been pioneering Allergen-Free Cuisine for the past ten years. She is the author of two bestselling cookbooks, The Allergen-Free Baker’s Handbook, and The Whole Foods Allergy Cookbook, for which she has made appearances on The Martha Stewart Show, the Food Network, the Today show, Good Morning America Health, and NPR. She also writes two popular allergy-free food blogs; “Food Allergy Recipe Challenge” on Martha Stewart’s Whole Living Daily, and “Cybele Pascal: Allergen-Free Cuisine.” Cybele lectures and teaches nationally, and makes cooking videos for people with food allergies and intolerances. She is the mother of a food allergic family, and a Celebrity Ambassador for FAAN (Food Allergy and Anaphylaxis Network), working to make sure nobody is ever deprived of their favorite foods, just because they have food allergies. Cybele specializes in creating gluten-free recipes that are free of all top allergens (dairy, eggs, wheat, soy, peanuts, tree nuts, fish, shellfish, and sesame). For more information, see

Follow Cybele on Twitter @CybelePascal
Find her on Facebook!

Featured Speaker: Jun Belen!

jun belen


Jun Belen will be speaking on the Writing about Food and Culture panel at IFBC Santa Monica!

“The steam billowing out of my hand-me-down rice cooker kept my cold, clammy hands warm. The rice was cooking while the pork was simmering slowly in a delicious vinegar bath teeming with garlic and black peppercorns.”

Ever since I cooked my very first pork adobo in my tiny Stanford graduate student kitchen a few weeks after I moved to California many years ago, I have become deeply fascinated with the flavors of my heritage. Jun-blog is my mouthwatering Saveur-nominated collection of Filipino recipes, stunning photographs, and heartwarming narratives about cooking Filipino and being Filipino away from home. Every ingredient and every step, every photograph and every story bring back fond memories of friends and family, my hometown and my childhood.

I am a Philippine-born, San Francisco-based food photographer, food stylist, and food writer. My blog is a finalist for Best Regional Cuisine in Saveur Magazine’s 2011 Best Food Blog Awards. It has been featured in Saveur’s “the Best of the Web”, Foodista, Gojee, the Food News Journal, and the Kitchn.

I have appeared on Food Network Canada’s Eat Street and have judged cooking competitions like the Philippine Tourism Department’s Kulinarya. My food photographs have been featured in Florida’s Saltwater Recreational Fishing Regulations Magazine, San Francisco’s SF Weekly Magazine, San Francisco’s 7x7 Magazine, San Francisco’s Professional Travel Planner’s Guide and the Photographer’s Forum.

I moonlight as a Silicon Valley engineer. I live in Oakland, California with my partner, calamansi tree, and corgi.

Follow Jun on Twitter @JunBelen
Find him on Facebook!

Featured Speaker: Matt Armendariz!

matt armendariz

It's a joy to announce that Matt Armendariz will lead the Food Styling and Photography session at IFBC Santa Monica!

Matt Armendariz is a photographer, writer, avid traveler and blogger that specializes in food, drink and tasty spots all over the world. His food blog,, was voted as one of the Top 10 Food Blogs in the World by London's Times Online and was recently selected by GOOP's Gwyneth Paltrow as one of her 10 favorites food blogs. Mattbites focuses on all things flavorful and has been recognized by The New York Times, New York Magazine, Los Angeles Times, Saveur, Bon Appetit, Gourmet as well as tastemakers like Tori Burch, Design*Sponge and a variety of food and lifestyle editors. With appearances on the Martha Stewart Show, Paula Deen’s Best Dishes, Gordon Ramsay's Hell Kitchen and various Food Network and Cooking Channel shows, Matt's motto is that he's a "man obsessed with food, drink and everything in between."

As a professional food photographer, his work as appeared in the pages of Bon Appetit, Time Magazine, Coastal Living and online at Martha Stewart and Food Network, as well as a variety of editorial and advertising assignments. He recently photographed a new global campaign for Coca Cola and the 2012 Olympics, coming out next year.

His first cookbook, On A Stick!, was released in May of this year. He lives in Los Angeles with his partner Adam Pearson, a food stylist. You can find Matt online at

Follow Matt on twitter @mattarmendariz
See his portfolio at

Featured Speaker: Dr. Jean Layton!

jean layton

We happily announce Dr. Jean Layton as a featured speaker on the 'Removing One Food and Finding Many Others' panel at IFBC SaMo!

In diverse jobs from chef to doctor with stops along the way in Candyland- as assistant candy buyer for Macy's Northeast and marketing, I've used my analytical skills to address an ongoing goal, "There has to be a better way."

Currently I maintain a private practice with my husband, Ed the acupuncturist at Layton Health Clinic in Bellingham, Washington. When not seeing patients, I work to give the gluten-free people a voice in the social media world, educating and encouraging them to thrive gluten-free.

I provide educational materials from research to recipes at my two Gluten-Free blogs and I happily develop recipes to highlight the amazing flours and foods that are gluten-free, then go in and help restaurants with setting up a proper work space to keep their clients happy and healthy.

Pre-order Jean's fantastic book here: Gluten-Free Baking for Dummies!

Follow Jean on Twitter @GFDoctor
Find her on Facebook: GFDoctor and Healthy Gluten-Free Kids

Featured Speaker: Ann Gentry!

ann gentry

We're so happy that famed restaurateur, author, TV host, and blogger, Ann Gentry, will speak on the 'Sustainable Eating' panel at IFBC in Santa Monica!

Ann Gentry is a visionary, pioneer and food educator who continues to raise the standard of vegan cuisine. For two decades her restaurants, Real Food Daily remain the premiere gourmet organic vegan eatery in Southern California, CA. Ann is the author of Vegan Family Meals, real food for everyone and The Real Food Daily Cookbook. Ann can be seen on The Dish Network and Verizon Fios on the Veria channel hosting her own cooking show, Naturally Delicious. Ann has also appeared on the Today Show, the Discovery Channel and various segments on the Food Network. Ann is the executive chef to Vegetarian Times magazine where she contributes recipes and articles about healthy eating and lifestyle and her recipes have been published in The Los Angeles Times, Veg News, Junior: The World's Finest Parenting Magazine as well as other national magazines and food industry trade publications. Ann blogs about everything green: from her culinary travels, to her life as a restaurateur and mom, and she shares her invention of new recipes at

Follow Ann on Twitter @AnnGentry
Find her on Facebook!


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