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IFBC: The First and Best Food Blogger Conference!

It's more than a conference, it's an experience!

Organized by Foodista.com and Zephyr Adventures, the International Food Blogger Conference was the first-ever conference for food bloggers, first held in May of 2009. The series focuses on three themes: Food, Writing, and Technology.

This event will feature high quality educational sessions, personal networking opportunities, and 95% of attendees say the IFBC has the BEST food and wine of any blogging conference!

Past conferences have featured engaging sessions by industry leading authors, chefs, bloggers and more. 

Join us in beautiful Portland!

Photo by: Andrew Scrivani

This year, our goal is to help you develop your professional skills as bloggers. Whether you blog for passion or profession, you'll enjoy this weekend filled with hands-on sessions where you'll work alongside of and engage with industry leaders in Food, Writing, and Technology. The agenda is still a work in progress, but we'll keep you updated as we announce speakers, chefs and other experts!

Friday August 24, 2012

12:30 - 1:30 Registration
1:30 - 2:00 Conference Welcome & Networking Session
2:00 - 2:45 Keynote Speaker
3:00 - 4:15 Live Food Blogging & Tweeting
4:30 - 5:45 Round-Table Discussions
  • Topic 1: Gluten- and Allergy-Free Living
  • Topic 2: Diabetic and Low Sugar/Sodium Living
  • Topic 3: Vegan Living
  • Topic 4: Smartphone food photography and apps
  • Topic 5: Online Writing: How to produce SEO-driven content on your blog
6:00 - 7:00 Wine Reception
7:00 - 9:00 Taste of Portland, Trade Fair, and Gift Suite

Saturday August 25, 2012

7:00 - 10:00 Breakfast Buffet
8:00 - 9:00 Optional Session Time (TBD)
9:00 - 12:00 Technology Workshops

During this period industry leaders will take you on a deeper dive into the world of blog design, metrics & analytics, advertising, SEO, social media and newsletter campaigns and more. Each 1-hour session will be given twice, so you’ll have more opportunity to learn and engage. Sessions will include the following topics:

  1. SEO: how to manage your sitemap, how to use tools like keyword tool and SEOMoz, perform site reviews.
  2. Blog Platforms: blog design tools
  3. Google Analytics & Metrics  
  4. Social Media: how to build your page; use tools and metrics, increase Fans/Likes, Followers and Klout; create ad campaigns, and more. Twitter:  
  5. Newsletters: Building your list, developing newsletter campaigns, design and layout, metrics.
  6. Online Advertising: how to set up an ad management system
12:00 - 1:50 Food Truck and Micro Brew Lunch
2:00 - 4:45 Writing Workshops (sessions TBD)
5:00 - 6:30 Career Fair

Network with key people such as book and magazine editors, publishers, agents, and PR firms

7:00 - 9:00 Organic Valley "Earth Dinner"
featuring local ingredients and wine

Sunday August 26, 2012

7:00 - 10:00 Breakfast Buffet  
7:30 - 8:45 Optional Early Bird session (TBD)
9:00 - 12:00 Food Workshops: Food Photography With Andrew
Scrivani and Live Cooking Demo (Chef TBD)

Renowned New York Times food photographer Andrew Scrivani will open this 3-hour Food Series with the A-Zs of Digital Food Photography. During this hands-on period you will have the opportunity to work alongside Andrew in a live photo shoot. You’ll also enjoy a live cooking demonstration, then practice your photography and post-production skills. Bring your cameras!

12:00 - 12:30 Conference Finish

 


Photo: StuSeeger

Organized by Foodista.com and Zephyr Adventures, IFBC was the first-ever conference for food bloggers, first held in May of 2009. The series focuses on three themes: Food, Writing, and Technology. This event will feature high quality educational sessions, personal networking opportunities, and 95% of attendees say the IFBC has the best food and wine of any blogging conference!

Location: Portland, Oregon
Date: August 24-26, 2012
Registration: $350

Registration

Click Here to Register!
Conference Registration Fee: $350

Who Should Attend

Bloggers, Food Writers & Cookbook Authors

Publishers, Agents & Editors

Food Brand / Restaurant Marketers

Public Relations Professionals

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