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IFBC: The First and Best Food Blogger Conference!
Why you should attend IFBC 2012...
Organized by Foodista.com and Zephyr Adventures, the International Food Blogger Conference was the first-ever conference for food bloggers, first held in May of 2009. The series focuses on three themes:
Food, Writing, and Technology.
This event will feature high quality educational sessions, personal networking opportunities, and 95% of attendees say the IFBC has the BEST food and wine of any blogging conference!
Past conferences have featured engaging sessions by industry leading authors, chefs, bloggers and more.
Join us in beautiful Portland!
Submitted by Sheri Wetherell on February 8, 2012
Kelly Senyei is a multimedia food journalist, stylist, photographer, and chef. She is the creator of the blog JustaTaste.com, author of Food Blogging For Dummies (Wiley, spring 2012), and is presently the Associate Editor of Gourmet Live at Condé Nast. Kelly received her master's degree from The Graduate School of Journalism at Columbia University and a Diploma in the Culinary Arts from The Institute of Culinary Education, where she conceptualized and launched the school's first official blog, DICED. Kelly makes regular, expert appearances in all types of food media and her work can be found on Gourmet Live, NBC, FoodNetwork.com, Glamour.com, Food2.com, and more.
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Submitted by Sheri Wetherell on February 8, 2012
Marissa Brassfield is ridiculously efficient. She's a productivity expert, high-performance author and specialist in communication efficiency. Described as "a master of time management," "a force to be reckoned with," and "a symbol of motivation, talent and productivity" by clients, Marissa helps cutting-edge teams do more in less time. As an author, Marissa has written over 7,000 online articles, generating over 30,000,000 views for publications like Trend Hunter and Foodista. She also spent three years as the Editor-at-Large for TrendHunter.com, where she edited over 20,000 articles, which generated more than 120,000,000 views.
Marissa is currently the Director of Content Strategy at Foodista, where she guides, trains and inspires the editorial team to execute campaigns that drive traffic, engage the community and bolster the Foodista brand. Marissa's skill at analyzing and hacking workflows extends beyond the startup world. She also ignites boardrooms and supercharges workgroups with her 10-step road map to being ridiculously efficient in the workplace. With her infectious energy, Marissa helps teams dramatically increase the effectiveness of meetings, align their colleagues with consistent communication, and save time with email and written messages. Follow Marissa on Twitter @efficient and read more about her breakthrough approach to productivity at Ridiculously Efficient.
Submitted by Sheri Wetherell on December 13, 2011
This year, our goal is to help you further develop your skills as bloggers. Whether you blog for passion or profession, you'll enjoy this weekend filled with hands-on sessions where you'll work alongside of and engage with industry leaders in Food, Writing, and Technology. The agenda is still a work in progress, but we'll keep you updated as we announce speakers, chefs and other experts!
Friday August 24, 2012
| 12:30 - 1:30 | Registration |
| 1:30 - 2:00 | Conference Welcome & Networking Session |
| 2:00 - 2:45 | Keynote Speaker |
| 3:00 - 4:15 | Live Blogging & Tweeting |
| 4:30 - 5:45 | Round-Table Discussions and Mini-Workshops (subject to change) |
- Topic 1: Gluten- and Allergy-Free Living
- Topic 2: Diabetic and Low Sugar/Sodium Living
- Topic 3: Vegan Living
- Topic 4: 10 Things I Wish I'd Known About Blogging (led by Kelly Senyei)
- Topic 5: Creating Supercharged Content to Drive Traffic and Build Your Brand (led by Marissa Brassfield)
- Topic 6: Smartphone Food Photography
| 5:45 - 7:00 | A Taste of Oregon's Washington County: A Wine and Food Reception |
| 7:00 - 9:00 | Taste of Portland, Trade Fair, and Gift Suite |
Saturday August 25, 2012
| 7:00 - 10:00 | Breakfast Buffet |
| 8:00 - 9:00 | Optional Session Time (TBD) |
| 9:00 - 12:00 | Technology Workshops |
During this period industry leaders will take you on a deeper dive into the world of blog design, metrics & analytics, advertising, SEO, social media and newsletter campaigns and more. Each 1-hour session will be given twice, so you’ll have more opportunity to learn and engage. Sessions will include the following topics:
- SEO: how to manage your sitemap, how to use tools like keyword tool and SEOMoz, perform site reviews.
- Blog Platforms: blog design tools
- Google Analytics & Metrics
- Social Media: how to build your page; use tools and metrics, increase Fans/Likes, Followers and Klout; create ad campaigns, and more.
- Newsletters: Building your list, developing newsletter campaigns, design and layout, metrics.
- Online Advertising: how to set up an ad management system
| 12:00 - 1:30 | Street Food Festival and Micro Brew Lunch |
| 1:45 - 4:45 | Writing Workshops (sessions TBD) |
| 5:00 - 6:30 | Career Fair |
Network with key people such as book and magazine editors, publishers, agents, and PR firms
| 7:00 - 9:00 | Organic Valley "Earth Dinner" featuring local ingredients and wines provided by Oregon Wine |
Sunday August 26, 2012
| 7:00 - 10:00 | Breakfast Buffet |
| 7:30 - 8:45 | Optional Early Bird session (TBD) |
| 9:00 - 12:00 | Food Workshops: Food Photography With Andrew Scrivani and Live Cooking Demo (Chef TBD) |
Renowned New York Times food photographer Andrew Scrivani will open this 3-hour Food Series with the A-Zs of Digital Food Photography. During this hands-on period you will have the opportunity to work alongside Andrew in a live photo shoot. You’ll also enjoy a live cooking demonstration, then practice your photography and post-production skills. Bring your cameras!
| 12:00 - 12:30 | Conference Finish |
Pages
Registration
Conference Information
Who Should Attend
Bloggers, Food Writers & Cookbook Authors
Publishers, Agents & Editors
Food Brand / Restaurant Marketers
Public Relations Professionals