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2012 Agenda Announced!
This year, our goal is to help you further develop your skills as bloggers. Whether you blog for passion or profession, you'll enjoy this weekend filled with hands-on sessions where you'll work alongside of and engage with industry leaders in Food, Writing, and Technology. The agenda is still a work in progress, but we'll keep you updated as we announce speakers, chefs and other experts!
Friday August 24, 2012
| 12:30 - 1:30 | Registration |
| 1:30 - 2:00 | Conference Welcome & Networking Session |
| 2:00 - 2:45 | Keynote Speaker |
| 3:00 - 4:15 | Live Blogging & Tweeting |
| 4:30 - 5:45 | Round-Table Discussions and Mini-Workshops (subject to change) |
- Topic 1: Gluten- and Allergy-Free Living
- Topic 2: Diabetic and Low Sugar/Sodium Living
- Topic 3: Vegan Living
- Topic 4: 10 Things I Wish I'd Known About Blogging (led by Kelly Senyei)
- Topic 5: Creating Supercharged Content to Drive Traffic and Build Your Brand (led by Marissa Brassfield)
- Topic 6: Smartphone Food Photography
| 5:45 - 7:00 | A Taste of Oregon's Washington County: A Wine and Food Reception |
| 7:00 - 9:00 | Taste of Portland, Trade Fair, and Gift Suite |
Saturday August 25, 2012
| 7:00 - 10:00 | Breakfast Buffet |
| 8:00 - 9:00 | Optional Session Time (TBD) |
| 9:00 - 12:00 | Technology Workshops |
During this period industry leaders will take you on a deeper dive into the world of blog design, metrics & analytics, advertising, SEO, social media and newsletter campaigns and more. Each 1-hour session will be given twice, so you’ll have more opportunity to learn and engage. Sessions will include the following topics:
- SEO: how to manage your sitemap, how to use tools like keyword tool and SEOMoz, perform site reviews.
- Blog Platforms: blog design tools
- Google Analytics & Metrics
- Social Media: how to build your page; use tools and metrics, increase Fans/Likes, Followers and Klout; create ad campaigns, and more.
- Newsletters: Building your list, developing newsletter campaigns, design and layout, metrics.
- Online Advertising: how to set up an ad management system
| 12:00 - 1:30 | Street Food Festival and Micro Brew Lunch |
| 1:45 - 4:45 | Writing Workshops (sessions TBD) |
| 5:00 - 6:30 | Career Fair |
Network with key people such as book and magazine editors, publishers, agents, and PR firms
| 7:00 - 9:00 | Organic Valley "Earth Dinner" featuring local ingredients and wines provided by Oregon Wine |
Sunday August 26, 2012
| 7:00 - 10:00 | Breakfast Buffet |
| 7:30 - 8:45 | Optional Early Bird session (TBD) |
| 9:00 - 12:00 | Food Workshops: Food Photography With Andrew Scrivani and Live Cooking Demo (Chef TBD) |
Renowned New York Times food photographer Andrew Scrivani will open this 3-hour Food Series with the A-Zs of Digital Food Photography. During this hands-on period you will have the opportunity to work alongside Andrew in a live photo shoot. You’ll also enjoy a live cooking demonstration, then practice your photography and post-production skills. Bring your cameras!
| 12:00 - 12:30 | Conference Finish |
Who Should Attend
Bloggers, Food Writers & Cookbook Authors
Publishers, Agents & Editors
Food Brand / Restaurant Marketers
Public Relations Professionals
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